The FIFA Women’s World Cup 2015 kicks off June 6, but fans can get a taste of what’s to come when the FIFA Women’s World Cup Trophy Tour by Coca-Cola launches its two-month, 12-city journey starting April 1 in Ottawa.
The coast-to-coast celebration of soccer and women in sport is free and open to the public.
“Coca-Cola is proud to be presenting the first-ever FIFA Women’s World Cup Trophy Tour, bringing Canadians a once-in-a-lifetime opportunity to get see this magnificent trophy up close,” says Michael Samoszewski, vice president of the sparkling business unit, Coca-Cola Ltd. “We are excited to share in Canada’s passion for soccer and unite Canadians from coast-to-coast at our Trophy Tour experience.”
FIFA aluminum bottles
The FIFA Women’s World Cup Trophy Tour by Coca-Cola will include several interactive elements and surprises, setting the stage for what's expected to be the largest live spectator sporting event in Canada’s history and the biggest FIFA Women’s World Cup to date.
Fans will get a taste of the tournament at the custom-designed Fan Experience, where they can face off with the Coca-Cola Robot Goalie, record a cheer for their favorite team, hang out in the FIFA locker room, play a 16-person foosball game or learn tricks from expert freestylers.
The experience takes guests through the winner’s tunnel to the trophy display, where fans can take photos with the FIFA Women’s World Cup Trophy. Afterwards, guests will cap off their experience with a limited-edition aluminum bottle of ice-cold Coca-Cola.
“As the female stars of the game prepare to take center stage, it is our honor to bring supporters across Canada the trophy that will eventually be lifted by the next FIFA Women’s World Cup champions,” says Thierry Weil, FIFA Marketing Director. “We are pleased to once again be working with Coca-Cola in sharing our love of football with the fans ahead of this historic tournament.
Here's the itinerary for the The FIFA Women’s World Cup Trophy Tour by Coca-Cola:
April 1: National kick-off in Ottawa, ON
April 3-4: Ottawa, ON
April 10-12: Montreal, QC
April 15: Quebec City, QC
April 19: Halifax, NS
April 24-26: Moncton, NB
April 28: Kingston, ON
April 30, May 2-3: Toronto, ON
May 6: Hamilton, ON
May 8-10: Winnipeg, MB
May 16-18: Edmonton, AB
May 21-23: Calgary, AB
May 29-31: Vancouver, BC
John Guarino, president of Coca Cola Canada, holds a FIFA 2015 Women's World Cup collector's bottle during a FIFA 2015 Women's World Cup Trophy unveiling ceremony in Ottawa, Canada, April 1, 2015. The FIFA 2015 Women's World Cup is to played in June throughout Canada
OTTAWA, April 1, 2015 /CNW/ - Over 60 special guests joined the Hon. Bal Gosal, Minister of State (Sport); John Herdman, Head Coach of the Canadian National Women's Soccer Team; and current FIFA Women's World Cup™ winner Nozomi Yamago (Japan), to officially launch the FIFA Women's World Cup™ Trophy Tour by Coca-Cola in Ottawa today. Over two months, the first-ever FIFA Women's World Cup™ Trophy Tour by Coca-Cola will travel more than 13,000 kms, making 12 stops across Canada including Halifax, Montreal, Toronto, Edmonton, Calgary and Vancouver.
"Coca-Cola is excited to bring Canadians their first up-close look at the official FIFA Women's World Cup Trophy in our nation's capital today," says John Guarino, President of Coca-Cola Refreshments Canada. "Over the next two months, the FIFA Women's World Cup Trophy Tour by Coca-Cola will travel from coast-to-coast, bringing Canadians together in their passion for women's soccer and helping to inspire the next generation of female athletes."
As the most popular sport in the world, the beautiful game of soccer has been embraced by more than 270 million people1. In Canada, over 41 per cent of all registered soccer players are female and over 265,000 are youth players (18 and under)2. This is the first time the official FIFA Women's World Cup Trophy has toured a country prior to the tournament, giving Canadians an exclusive and rare chance to get up close and personal with this coveted prize leading up to the start of the tournament on June 6th.
"As a leading sport nation, Canada has an incredible sporting system that offers an overwhelming number of ways for Canadians to enjoy sport and active living," says the Hon. Bal Gosal, Minister of State (Sport). "As we prepare to celebrate the single largest women's sporting event right here at home, I hope Canadians take advantage of all of the opportunities they have to be involved in sport in Canada."
At each stop, fans will get a taste of the tournament at the custom-designed Fan Experience where they can go head-to-head with the Coca-Cola Ultimate Goalie, record a cheer for their favourite team at the Video Celebration, hang out in the FIFA locker room or TSN Sports Desk, play eight-person foosball and learn a trick or two from expert freestylers. The experience takes guests through the Winner's Tunnel, which leads the way to the trophy display where fans will get their photo with the official FIFA Women's World Cup Trophy. There will also be a special guest appearance from Official Mascot, Shuéme! Afterwards, guests will cap off their experience with a perfectly served, ice-cold Coca-Cola, Coke Zero or Diet Coke; each in a specially designed, limited edition, collectible aluminum bottle.
"I am honoured to have been invited to help launch the first FIFA Women's World Cup Trophy Tour by Coca-Cola, representing Nadeshiko Japan. For me as a footballer, the Trophy is a symbol of passion, celebration and national pride and I am pleased that people across Canada will have the opportunity to witness it ahead of the FIFA Women's World Cup this year," said Nozomi Yamago, current FIFA Women's World Cup winner, Japan. "The FIFA Women's World Cup Trophy also represents the power women's football has today, promoting gender equality and inspiring social change. I hope that it will encourage many Canadian girls to join this beautiful game, just like the girls in Japan."