Sunday, February 26, 2023

Coca-Cola Japan's symbolic "Mt. Fuji" & "Dynamic Waves" Aluminum Bottle Japan 2023

Coca-Cola aluminum bottle with Japanese pattern design featuring Japan's symbolic "Mt. Fuji" and dynamic "waves" Available nationwide from February 27, 2023 

The Coca-Cola Japan Company will release the “Coca-Cola” aluminum bottle Japanese pattern design featuring “Mt. Fuji”, which symbolizes Japan, and dynamic “waves” nationwide from February 27, 2023 (Monday). "Coca-Cola" aluminum bottle is a premium bottle with a stylish shape that inherits the shape of the contour bottle (glass bottle), which is also a symbol of "Coca-Cola". You can enjoy "Coca-Cola" with the feeling of cold aluminum material in a 250ml drinking size.

The Great Wave off Kanagawa (Japanese: 神奈川沖浪裏, Hepburn: Kanagawa-oki Nami Ura, lit. 'Under the Wave off Kanagawa')[a] is a woodblock print by Japanese ukiyo-e artist Hokusai, created in late 1831 during the Edo period of Japanese history. The print depicts three boats moving through a storm-tossed sea, with a large wave forming a spiral in the centre and Mount Fuji visible in the background.

日本を象徴する「富士山」とダイナミックな「波」をあしらったデザイン 「コカ・コーラ」 スリムボトル 和柄デザイン 2023年2月27日(月)より全国発売

コカ・コーラシステムは、日本を象徴する「富士山」とダイナミックな「波」をあしらった「コカ・コーラ」 スリムボトル 和柄デザインを、2023年2月27日(月)より全国で発売します。「コカ・コーラ」スリムボトルは「コカ・コーラ」の象徴でもあるコンツアーボトル(ガラス製ボトル)の形状を受け継いだスタイリッシュな形状のプレミアムボトルです。250mlの飲み切りサイズで、キンキンに冷えたアルミニウム素材の感触で「コカ・コーラ」をお楽しみいただけます 

Hokusai’s Great Wave off Kanagawa gets a new look for this souvenir coke bottle design. 

Back in 2017, Coca-Cola began packaging its signature drink in special limited-edition bottles in Japan, showcasing some of the country’s top sightseeing destinations from Sapporo to Setouchi.

Now, there’s a new design appearing in stores, and unlike the regional varieties, which were only available in their respective cities, this one can be purchased all around the country, with the exception of Okinawa.

The Japan-exclusive design captures the essence of the country with motifs from a very famous artwork that are instantly recognisable.

Splashed across the slim bottle is the giant wave and Mt Fuji, two of the main motifs from The Great Wave off Kanagawa, a woodblock print created in 1831 by Japanese ukiyo-e artist Katsushika Hokusai (1760-1849).

While the vivid indigo blue from the original print has been significantly muted to complement Coca-Cola’s brand colours and create an on-trend colour palette for 2023, the energy and vitality of the iconic artwork helps to generate a strong visual for the new design