Coca-Cola London Eye Aluminum Bottle UK 2016

The Coca-Cola London Eye: a new sponsorship

Since it was officially opened on 31 December, 1999, the London Eye has become a focal point for national moments such as the Millennium celebrations, the Queen’s Diamond Jubilee and the London 2012 Olympic and Paralympic Games.

So we were incredibly excited to become official sponsor of the iconic Thameside landmark in January 2015, and we look forward to playing a big part in future moments of happiness and celebration in London.

Coca-Cola Union Jack Aluminum Bottle UK 2016

The Union Jack, or Union Flag, is the national flag of the United Kingdom. The flag also has an official or semi-official status in some other Commonwealth realms; for example, it is, by law, an official flag in Canada and known there as the Royal Union Flag. Further, it is used as an official flag in some of the smaller British overseas territories. The Union Jack also appears in the canton (upper left-hand quarter) of the flags of several nations and territories that are former British possessions or dominions.

The claim that the term Union Jack properly refers only to naval usage has been disputed, following historical investigations by the Flag Institute in 2013.

The origins of the earlier flag of Great Britain date back to 1606. James VI of Scotland had inherited the English and Irish thrones in 1603 as James I, thereby uniting the crowns of England, Scotland, and Ireland in a personal union, although the three kingdoms remained separate states. On 12 April 1606, a new flag to represent this regal union between England and Scotland was specified in a royal decree, according to which the flag of England (a red cross on a white background, known as St George's Cross), and the flag of Scotland (a white saltire on a blue background, known as the Saltire or St Andrew's Cross), would be joined together, forming the flag of England and Scotland for maritime purposes. King James also began to refer to a "Kingdom of Great Britaine", although the union remained a personal one.

The present design of the Union Flag dates from a Royal proclamation following the union of Great Britain and Ireland in 1801.[8] The flag combines aspects of three older national flags: the red cross of St George of the Kingdom of England, the white saltire of St Andrew for Scotland (which two were united in the first Union Flag), and the red saltire of St Patrick to represent Ireland.

Diet Coke ‘Absolutely Fabulous: The Movie’ Aluminum Bottle UK 2016

Fashion lovers rejoice, Diet Coke can officially announce it is partnering with the highly anticipated ‘Absolutely Fabulous: The Movie’ from Fox Searchlight Pictures, which releases in cinemas nationwide on 1 July.

To celebrate, the iconic soft drinks brand has unveiled limited-edition Diet Coke Absolutely Fabulous themed packs. And they’re just as fab as you imagined, sweetie darling.



Fabulous taste, darling!
Inspired by the glitz and glamour of the much-loved British comedy, a striking image of Jennifer Saunders and Joanna Lumley back in action as the stylish duo, Edina Monsoon and Patsy Stone, decorates the limited-edition pack designs.

Cool, refreshing and Absolutely Fabulous, limited-edition Diet Coke Absolutely Fabulous packs are available across the full Diet Coke range nationwide from mid-June, while stocks last. An Absolutely Fabulous limited-edition 250ml Alu bottle will also be available from Liberty London and Boots stores nationwide to mark the launch of the film.

The partnership will be supported by in-store point of sale, an outdoor advertising campaign, PR, radio and digital.

Jennifer Saunders said: "Just like 'Absolutely Fabulous The Movie', Diet Coke oozes glitz and glamour so I'm really excited about the partnership and can't wait to enjoy a 'Diet Coke break' with the limited-edition product!”

Bobby Brittain, Marketing Director, Coca-Cola Great Britain said, “As one of this summer's most anticipated films, Absolutely Fabulous: The Movie is the ultimate partnership for Diet Coke. Many of our Diet Coke drinkers grew up watching the iconic British comedy on television so we feel very excited about the collaboration and look forward to celebrating the film with our Diet Coke Absolutely Fabulous themed packs. The two brands’ target demographics mirror each other perfectly, making the pair an ideal double act."

Absolutely Fabulous: The Movie will be released in cinemas nationwide on 1 July.

For more information, visit facebook.com/DietCoke or follow @DietCokeGB.

-Ends-

For further information or imagery, please email dietcoke@lexisagency.com

About Coca-Cola Great Britain

Coca-Cola Great Britain is responsible for marketing 18 brands and over 82 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca‑Cola in Great Britain, please visit our website at www.coca-cola.co.uk.

About Diet Coke

Diet Coke is the world’s #1 diet soft drink
It has a global value of over $11 billion
It is sold in 167 markets
A total of 2.7 billion people in Europe have consumed Diet Coke since its launch in 1983
Over 7 billion people have enjoyed 336 billion litres of Diet Coke globally over the past three decades
© 2016 The Coca-Cola Company. All rights reserved. DIET COKE is a registered trademark of The Coca-Cola Company.

About Fox Searchlight Pictures

Fox Searchlight Pictures is a specialty film company that both finances and acquires motion pictures. It has its own marketing and distribution operations, and its films are distributed internationally by Twentieth Century Fox. Fox Searchlight Pictures is a unit of 21st Century Fox.

About Absolutely Fabulous: The Movie

Appropriate for their big screen debut, Edina Monsoon and Patsy Stone are still oozing glitz and glamour, living the high life they are accustomed to; shopping, drinking and clubbing their way around London’s trendiest hotspots. Blamed for a major incident at an uber fashionable launch party, Eddy and Patsy become entangled in a media storm and are relentlessly pursued by the paparazzi. Fleeing penniless to the glamorous playground of the super-rich, the French Riviera, they hatch a plan to make their escape permanent and live the high life forevermore! RELEASE DATE UK cinemas - 1st July 2016.

Facebook: https://www.facebook.com/AbsolutelyFabulousTheMovie/
Twitter: https://twitter.com/abfabmovie
Instagram: https://www.instagram.com/abfabmovie/
Absolutely Fabulous is a trademark of the BBC/Saunders & French Productions Ltd

© 2016 Twentieth Century Fox Film Corporation. All rights reserved.

Supporting photo caption

Fabulous taste, darling! To celebrate the nationwide cinema release of Absolutely Fabulous: The Movie on 1 July, refreshingly fabulous limited-edition Diet Coke ‘Absolutely Fabulous’ packs are available across the full Diet Coke range. In stores nationwide from mid-June, while stocks last.

Coca-Cola Share-a-Coke with London Aluminum Bottle UK 2015

Coca-Cola Gold Rugby World Cup #RWC2015 Aluminum Bottle UK 2015

The Coca‑Cola Company announced its official sponsorship of Rugby World Cup 2015 as soft drink, sports drink and water supplier by surprising rugby-mad teens from across east London and to congrats to winners gold celebration bottle from UK Rugby World Cup final they are releasing a Gold aluminum bottle.  


The new partnership for Coca‑Cola continues our rich heritage in the international game and marks almost two decades as a partner of the world’s most iconic rugby event. Paul Dwan, Coca‑Cola general manager of Rugby World Cup 2015 team, said: "Rugby World Cup 2015 looks set to be the biggest ever. We’re delighted to be a part of it to celebrate the excitement and passion the tournament will generate."
It's a big year for rugby fans - here's why:
• It's the first time England has hosted the tournament since 1991
• 20 teams will play a total of 48 games at 13 venues across Great Britain
• It's going to be one of the biggest sporting events ever staged in the UK
The history of RWC







• 3 million fans are expected to cheer on the six-week-long festival

Coca‑Cola has a long-standing association with rugby from an international level through to the grassroots. Since first sponsoring Rugby World Cup 1995 in South Africa, Coca‑Cola has featured at every tournament, as well as supporting various local rugby initiatives around the world.

At less than three decades old, Rugby World Cup remains a relative newcomer to the stage of global sport, yet it has wasted no time in establishing itself as one of the biggest and best-loved sporting events on the planet. Having grown with every Tournament, almost four billion viewers tuned in to watch the 2011 Tournament in New Zealand, and the action was beamed into 750 million households across the globe.

This autumn’s event looks likely to rewrite the record books again, as 20 of the Game’s most powerful nations do battle up, down and all across England. But to fully understand what is at stake in 2015 requires a little backstory, a recap of what has gone before. So let’s rewind to where it all began…

1987

Despite the Game having been played for more than a century, that Rugby World Cup ever came to pass in 1987 was something of a surprise. The idea of a regular tournament between the world's strongest Rugby-playing nations had been suggested on several occasions – yet it had seemed at odds with the Game’s strictly amateur status. Writing in Thirty Bullies: A History of the Rugby World Cup, Alison Kervin noted that when the subject was raised once more, even the head of England's Football Association offered an opinion.“You rugger fellows would be best advised to stick to your international tours and matches and forget all about the flummery of a World Cup,” he warned. But the pressure finally told and the flummery duly followed. The inaugural event took place in New Zealand and Australia: 16 nations, 32 matches, one small gold Trophy: the Webb Ellis Cup – named after William Webb Ellis, the Englishman credited with inventing the game. New Zealand prevailed, overpowering France in the Final.

1991

In the year Tim Berners-Lee officially unveiled his World Wide Web project (whatever happened to that?) and an unknown company named Starbucks opened its first coffee shop, Rugby World Cup arrived in the northern hemisphere for its second instalment. Co-hosted by England, Ireland, Scotland, Wales and France, the one-sided encounters of four years previous were replaced by shocks – most notably the heart-warming emergence of Western Samoa and Canada. The watching world was gripped. The global TV audience was predicted to have jumped from 300 million in 1987 to 1.4 billion in 1991. Sadly for England there was no happy ending: Australia ran out 12-6 winners in the Twickenham Final.

1995

A Rugby World Cup of firsts arrived in 1995. The first Tournament to feature the mighty Springboks, allowed to compete following the end of apartheid. The first Tournament to be held in a single country – all 32 matches were played across the Rainbow Nation. And the first Tournament to be won single-handed by a 76-year-old pensioner, or so you’d think, given the almighty noise reverberating from Johannesburg’s Ellis Park stadium. Under a slogan of ‘One Team, One Nation’, the hosts were attempting to reunite a country torn apart by 40 years of racial oppression and reached the Final to face New Zealand. Having spent 27 years in prison for attempting to overthrow the government, Nelson Mandela had been released just five years earlier and had risen to become the President of South Africa. Sporting a Springbok-green jersey, long held as a symbol of the ‘white man’s game’, Mandela took his place in the stands and was South Africa’s 16th man, willing them to an extra-time victory. As he handed over the Trophy, before a global TV audience of 145 million, Ellis Park reverberated to the thundering roar of “Nel-son! Nel-son! Nel-son!”. That day, a nation was reborn.

1999

As we approached the fourth Rugby World Cup, hosted by Wales with help from its neighbours in England, Ireland, Scotland and France, the world was looking excitedly to the future. The dawn of a new millennium was upon us. Star Wars had gone back to the future by unleashing Episode I: The Phantom Menace. And Rugby World Cup, reflecting its growing global appeal and now-professional status, had expanded from 16 to 20 teams. It seemed certain to be won by New Zealand, until France performed the most remarkable and unexpected recovery in Rugby World Cup history, overturning a 24-10 deficit in the semi-final to win 43-31. It plunged New Zealand into crisis – the players returned home to find the word ‘Losers’ scrawled across their luggage and the country’s stock market slumped for months. And just to turn the knife further, neighbours Australia rolled over the Frenchmen in the Final, winning 35-12.

2003

To the English, forever hung up on their footballers’ sole World Cup win in 1966, the morning of November 22, 2003 offered a chance to exorcise a few dark demons. That morning, England finally won another major Trophy, this time Rugby World Cup in Australia, thus becoming the first northern hemisphere team to raise the Webb Ellis Cup. A well-oiled machine, England went into the Tournament as favourites and powered through to the Final in Sydney. Back home, more than 10 million tuned in to roar at their TV screens – a 2,100-megawatt surge at half time was the equivalent to 850,000 kettles being boiled at the same time. In a match of high drama and frayed nerves, England’s winning points were kicked with just 26 seconds of extra-time remaining, securing a deserved and historic 20-17 victory.

2007

New records were being broken in 2007. In the literary world, the final Harry Potter instalment set a new record for the most copies sold in the first 24 hours (11 million). More impressive still, in Rugby, the sixth Rugby World Cup set a new record of its own with more than four billion TV viewers tuning in to the 48 matches. Holders England again reached the Final, watched back home by a TV audience of 17 million – the highest viewing figures for any programme in 2007. Sadly, the South Africa they met had received a pre-match pep-talk from Nelson Mandela, via video link, telling them they had made the nation proud by reaching the Final. Eighty minutes later they had made them prouder still, winning 15-6.

2011

Tragedy rocked the host nation New Zealand in the run up to the 2011 Tournament, as earthquakes struck its second-largest city, Christchurch, claiming 185 lives in the process. The nation regrouped and when the Tournament finally kicked off, a sense of déjà vu kicked in. As in 1987, England went out in the quarter-finals. As in ’87, the same four nations contested the semi-finals. As in ’87, New Zealand faced France in the Final. And as in ’87, the Kiwis prevailed (8-7). Finally, their long wait for another Rugby World Cup was finally over.

2015: Looking Ahead

Since its inaugural Tournament in 1997, only four teams have won a Rugby World Cup. New Zealand’s win in 2011 took them level with Australia and South Africa on two wins each, one ahead of England. Now, England fans looking for omens might point out that it must be England’s turn to win again, which would pull them level on two titles. Alas, the reality is that six or seven other nations harbour genuine hopes of lifting the Trophy on October 31. Whatever the outcome and whoever finally prevails, it should be fascinating and spectacular in equal measure.