Coca-Cola Share a Coke® and a Song Aluminum Bottles USA 2016

Share a Coke® and a Song: Summer Campaign to Feature Lyrics on Packaging

The hit “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for song lyrics on packages of Coca-Cola®, Diet Coke®, Coke Zero™ and Coca-Cola Life®.

Starting in mid-April, more than 70 genre-spanning lyrics – from classic hits to recent chart-toppers – will be featured on 8-oz. glass bottles, 7.5-oz. mini cans, 20-oz. bottles, 1.25- and 2-liter bottles, and 12-oz. cans of all four Trademark Coke brands.

“Share a Coke and a Song” also will feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads such as “I’d Like To Buy The World A Coke”, “Taste the Feeling™” and “Just For The Taste Of It.” The complete list of lyrics featured on pack will be available at www.ShareaCoke.com.

“Share a Coke and a Song” signals a major evolution for one of the company’s most successful U.S. campaigns ever, now in its third year. "Share a Coke", which originated in Australia in 2011 and has since rolled out in more than 70 countries, has helped Coke grow volume, revenue and share in its flagship market.


Trio of aluminum bottles: Coke Zero, Coca-Cola, Diet Coke
“We’re proud of the success of ‘Share a Coke’ over the last two years,” said Racquel Harris Mason, vice president, Coca-Cola/Coke Zero, Coca-Cola North America. “We’ve seen incredible enthusiasm from consumers who love the campaign’s personal touch, and we wanted to push ourselves to innovate and provide our fans with new experiences. Evolving the program to focus on lyrics creates an amazing opportunity for people to share special moments, sentiments and a Coca-Cola with people they care about.”

Joe Belliotti, head of global music marketing for Coca-Cola North America, credits Coca-Cola China with successfully introducing the "Share a Coke and a Song" concept in 2014. “Music is a universal language,” he explained. “Lyrics can explain how we feel and what we want to say when we can’t find the words ourselves. The art of sharing music to express feelings for someone special goes back to creating mixtapes as a kid, which later evolved to mix CDs and now playlists… that behavior hasn’t changed. We wanted to find a way to take this idea to 'Share a Coke'.”


Share a Coke and a Song 12pack
The team selected lyrics that capture a moment and reflect Coke’s brand values of optimism, refreshment and inclusion. Lyrics featured on the debut collection of “Share a Coke and a Song” capture the feeling of falling in love (“The Way You Love Me” and “You Belong With Me”) and celebrating victory (“All I Do is Win” and “We Are The Champions”) to moments of friendship (“Lean On Me”), to flirtation (“It’s Getting Hot in Herre”), sass (“We Never Go Out Of Style”), motivation (“I’m Your Biggest Fan”) and patriotism (“I’m Proud To Be An American” and “Sweet Land Of Liberty”).

“This isn’t about sharing a Coke and your favorite song… we didn’t focus on greatest hits or trending tracks,” Belliotti said. “We picked lyrics that inspire connection. Our goal was to create a list that appeals to diverse tastes, so every music fan can feel there’s at least one lyric that speaks to them. We ended up with a cross-section of universal songs that express a range of positive sentiments.”

Lyrics used on Trademark Coke packages will reflect each variant's personality and fanbase. “Share a Coke and Song” will also expand beyond its core set of 70-plus lyrics with location-specific and customer-centric songs in certain markets.

Fans can visit ShareaCoke.com starting April 18 to choose from a list of lyrics to customize bottles, and access digital images to share on social media and add to the #ShareaCoke Photo Gallery. The e-Commerce site will continue to sell 8-oz. glass bottles and six-packs of Coca-Cola customizable with names and inspiring messages. New this year, consumers can purchase customized Diet Coke and Coke Zero packaging.


Diet Coke Share a Coke and a Song 6pack
“We’re creating an entirely new and different way to connect with music through our packaging,” Belliotti said. “It will be interesting to see this campaign trigger memories of songs fans may have forgotten as well as help them discover new favorites.”

The program features a new social sharing opportunity that’s all about the music. Fans can use the Shazam mobile app to scan the lyric on specially marked "Share a Coke" 20-oz. bottles and signage, then record a digital lip-sync video to share on social media with the hashtag #ShareaCoke.


Coca-Cola, Coke Zero, Coca-Cola Life, Diet Coke
“Share a Coke and a Song” will be supported by a full advertising and marketing campaign – including music-themed TV and cinema ads, social and digital activations, and a summer-long experiential tour of major music events, beginning Saturday at the NCAA March Madness Music Festival in Houston. Multi-platinum international pop star Jason Derulo, one of the performers in Houston, will serve as a brand ambassador for the program.

“The timing is perfect,” Mason said. “Spring is here and we’re getting ready for summer, and the Coca-Cola Music concert in Houston enables us to launch the program with an amazing lineup of artists before thousands of fans.”

Coca-Cola Share-a-Coke with London Aluminum Bottle UK 2015

Share a Coke with Santa Claus & 8 Reindeers Christmas Aluminum Bottle USA 2015

Santa Claus's reindeer form an imaginary team of flying reindeer traditionally held to pull the sleigh of Santa Claus and help him deliver Christmas gifts. The commonly cited names of the reindeer are Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, and Blitzen. 

They are based on those used in the 1823 poem "A Visit from St. Nicholas" (commonly called "The Night Before Christmas"), which is arguably the basis of reindeer's popularity.

Eight reindeer[edit]

"A Visit From St. Nicholas", handwritten manuscript by Clement C. Moore

The 1823 poem by Clement C. Moore "A Visit from St. Nicholas" (also known as "The Night Before Christmas" or "'Twas the Night Before Christmas") is largely credited for the contemporary Christmas lore that includes the eight flying reindeer and their names.

The relevant segment of the poem reads:

When, what to my wondering eyes should appear,

but a miniature sleigh, and eight tiny rein-deer,

with a little old driver, so lively and quick,

I knew in a moment it must be St. Nick.

More rapid than eagles his coursers they came,

And he whistled, and shouted, and call'd them by name:

"Now, Dasher! Now, Dancer! Now, Prancer, and Vixen!

"On, Comet! On, Cupid! On, Dunder and Blixem!

"To the top of the porch! to the top of the wall!

"Now dash away! dash away! dash away all!"

As dry leaves that before the wild hurricane fly,

When they meet with an obstacle, mount to the sky;

So up to the house-top the coursers they flew,

Share a Coke for a Celebration '' The National Archives'' Aluminum Bottle USA 2015

National Archives Special Display of Coca-Cola Bottle Patent
Exhibit Celebrates 100 Years of an American Icon

“A bottle which a person could recognize even if they felt it in the dark”
The Coca-Cola Company, 1915
Washington, DC…To celebrate 100 years of an American icon, the National Archives presents a special display of the original Coca-Cola bottle patent (Design patent No. 48,160) in the West Rotunda Gallery of the National Archives Museum.

The exhibit is free and open to the public, and will be on display from June 4, 2015 through July 29, 2015. The patent will also be displayed during its November anniversary from October 29, 2015, through December 2, 2015. The National Archives Museum is located on the National Mall on Constitution Avenue at 9th Street, NW. Museum hours are 10 a.m. to 5:30 p.m. daily.

The National Archives Museum’s “Special West Rotunda Gallery Exhibition” is made possible in part by the National Archives Foundation through the generous support of The Coca-Cola Company.

Today the Coca-Cola bottle is one of the most recognizable containers in the world, but a century ago nearly all soda bottles looked the same. To distinguish its product from competitors, The Coca-Cola Company launched a competition among glassmakers in 1915 to design a new bottle that was distinctive in both look and feel.

The winning design, patented by the Root Glass Company of Terre Haute, Indiana, sought inspiration from Coca-Cola’s ingredients. However, the bottle’s fluted contour shape was instead modeled after the cacao pod, the main ingredient in chocolate.

The Coca-Cola Company adopted the Root Glass Company’s bottle design in 1916, but the original prototype was never manufactured because it was top-heavy and unstable. The first commercial “Coke” bottles debuted with a wider base and slimmed-down, contoured shape. This silhouette became so unmistakable that in 1961 the U.S. Patent and Trademark Office gave it trademark status.

Coca-Cola Share-a-Coke with Singapore SG50 National Day celebration Aluminum Bottle 2015 Singapore

CELEBRATING THE LITTLE RED DOT.

What is SG50? Well, it represents the little red dot that we’ve come to know as home. The logo celebrates the Singaporean spirit – signifying that our dreams are not limited by the physical size of our island nation.

Five Stones : No internet , no apps, no login IDs.Just the company of friends to play a simple game for hours.Back then any corner in Singapore was a child's playground.

Five Stones

Five Stones is a classic popular old school game in 1970s and 80s. Five stones can be played by two or more players. The objective of the game is to score as many points as possible by competing the steps. Each player has to throw a bag into the air, and then quickly grab another bag on the ground before catching the first one on its way down. The game continues as the player repeats the action by grabbing two bags on the ground, and so on. To score a point, a player has to complete a number of steps (usually 8 steps). The difficulty in executing the steps increases progressively.

NS Men : Every son of Singapore has an NS story to tell. A story of pride, honour and brotherhood, in a character when boys become men.

National Service

At around the age of 18, all male Singaporeans go through a period of military training called National Service (NS). National Service was introduced in 1967, to provide defence for Singapore and to foster cohesiveness among male Singaporeans. The two-year stint offers an ideal opportunity for our young men to build strength of character, grow in maturity and develop leadership skills. Spending time training with fellow citizens also forges strong ties among Singaporeans from diverse backgrounds and ethnicities, as they are bound by a common experience, national pride and a greater cause. For many of them, this rite of passage also builds lifelong friendships.

MRT :From North to South and East to West, the extension network of MRT lines connect the people of Singapore to their lives. Where would you like to go today

The Mass Rapid Transit

The Mass Rapid Transit, or MRT, is a rapid transit system forming the major component of the railway system in Singapore, spanning the entire city-state. The initial section of the MRT, between Yio Chu Kang and Toa Payoh, opened in 7 November 1987, making it the second-oldest metro system in Southeast Asia, after Manila's LRT System. The network has since grown rapidly in accordance with Singapore's aim of developing a comprehensive rail network as the backbone of the public transport system in Singapore, with an average daily ridership of 2.899 million in 2014, approximately 77% of the bus network's 3.751 million in the same period.

The MRT network encompasses 152.9 kilometres (95.0 mi) of route, with 113 stations in operation, on standard gauge. The lines are built by the Land Transport Authority, a statutory board of the Government of Singapore, which allocates operating concessions to the profit-based corporations, SMRT Corporation and SBS Transit. These operators also run bus and taxi services, thus facilitating full integration of public transport services. The MRT is complemented by a small number of regional Light Rail Transit (LRT) networks in Bukit Panjang, Sengkang and Punggol that link MRT stations with HDB public housing estates.[2] Services operate from about 5:30 am and usually end before 1 a.m. daily with trains arriving approximately every 1 to 2 minutes during rush hours and at least every 6 minutes or less at all other times. Services operate all night during festive periods such as Chinese New Year, Deepavali and Hari Raya Puasa.

HDB : It’s where we start a family, build a home and grow as a community. A place we can all call home. An icon that makes us Singaporean.

Singapore Public Housing

Public housing in Singapore is managed by the Housing and Development Board (HDB). The majority of the residential housing developments in Singapore are publicly governed and developed. As of 2013, 80% of the resident population live in such accommodation. These flats are located in housing estates, which are self-contained satellite towns with schools, supermarkets, clinics, hawker centres, and sports and recreational facilities.

There are a large variety of flat types and layouts which cater to various housing budgets. HDB flats were built primarily to provide affordable housing for the poor and their purchase can be financially aided by the Central Provident Fund. Due to changing demands, there were more up-market public housing developments in recent years.


There are many bird corners in Singapore, such as Ang Mo Kio Avenue 10, Serangoon North Avenue 1 and Bukit Purmei, but probably none is as old as the one at Tiong Bahru.

Bird Singing Corner  : In celebration of SG50, join the uncles who habitually gather to soak up the morning sun and the sounds of their precious songbirds. No invitation requested.

Bird Singing Competition

Formerly known as Tiong Bahru Bird Arena, the bird corner was situated at one end of the demolished Block 53. It has been around for more than 50 years since the sixties, and was once a favourite gathering place for countless bird lovers from all around Singapore, and even from Malaysia and Thailand. When the old blocks were torn down in 2007 to build the current Link Hotel, the bird corner was preserved and renovated.

In the past, hundreds of bird-lovers would gather here on weekend mornings, admiring each others’ prized pets in their nicely decorated cages, chatting and sipping coffee at Ting Heng Kopitiam just beside the bird corner. In fact, the bird corner was a brilliant idea of the former owner of the kopitiam, who started it to attract more businesses.

Tiong Bahru bird corner even gained global fame in the late eighties when a Dutch reporter Guus van Bladel wrote about it, attracting attention from other reporters in United States, Holland and Japan. It prompted Dutch airline KLM to sponsor hooks, number tags and even bird-singing competitions.

Currently, the bird corner boasts more than 320 hooks with number tags, but no bird cages are found, not to mention the song birds. Despite spending $200,000 by the hotel in the renovation, the corner failed to regain its former glory. Gone were the enthusiastic owners with their songbirds such as jambu, sharma and mata puteh. Today, the corner is quiet and deserted, unnoticed even by the passers-by.

Let’s hope the half-a-century-old bird corner will be filled with the chirping and songs of birds again.