Coca-Cola UEFA Eurocup Aluminum Bottle Belgium 2016

#Belgium #UEFA2016 

When it comes to football history, Belgium were the first mainland European country to play association football, which happened as early as 1863. In the many decades that followed, Belgium would experience numerous highs and lows. All told, they’ve made the end stages of 13 World Cups and 5 European Championships, finishing third at the 2018 World Cup and second at the Euro 1980. 

Coca-Cola Santa Claus Christmas Aluminum Bottle Belgium 2013

Coca-Cola Share a Coke with 50 Names Aluminium Bottle Netherlands 2013

Coca-Cola opens pop-up store 'Share a Coke' in Amsterdam


16 Aug 2013Coca-Cola opened a Share a Coke store at the Kalverstraat in Amsterdam. These first Coca-Cola pop-up store ever in the Netherlands was opened by Dutch actor Ruud Feltkamp. 50 new names were added to the Coca-Cola 500ml bottles and 'Ruud' was one of them. Actor Ruud Feltkamp was invited because of the addition of 50 new first names, including 'Ruud'. 

The store will be opened, at the Kalverstraat 101 in Amsterdam, for the public until August 25th to experience and share a coke with friends and family.

Coca-Cola Arctic Home - Polar Bear Aluminum Bottle 2013 Belgium

Coca-Cola's drive to create a safe haven for polar bears in the high Arctic has thawed the pockets of environmentalists throughout North America, generating over $2 million for the World Wildlife Fund (WWF). Dave Moran, a spokesman for Coca-Cola Canada, called the company's Arctic Home campaign the most successful it's ever done. "And keep in mind, this is only the first year," he said.

The company partnered with WWF, the world's leading conservation organization, to help meet its goal of raising $10 million to ensure the polar bear's future. Fans of the polar bear and Coca-Cola responded by texting the package code, triggering $1 donations that quickly amounted to $1.8 million. The company contributed an additional $400,000 as part of its five-year, $2 million commitment to the cause.

Where the Money Goes

The loss of sea ice due to the changing environment means polar bears are vulnerable in their current habitat. "As the Arctic goes, so goes the polar bear," said Carter Roberts, president and CEO of WWF. "Precious polar bear habitat is disappearing at an alarming rate, and without intervention, so will this magnificent bear. The success of Arctic Home gives me hope for the polar bear's future."

WWF has a vision to work with the Inuit and other local residents to manage an area high in the Arctic where the summer sea ice will likely persist the longest. Polar bears need sea ice platforms for hunting opportunities, to breed and to rest. As climate change melts sea ice and moves the platforms farther apart, the U.S. Geological Survey projects that two-thirds of polar bears will disappear by 2050.

Coke's Longtime Commitment to the Polar Bear and Sustainability

The polar bear has been a beloved Coca-Cola icon since appearing in a print ad in 1922. TheCoca-Cola Polar Bear first appeared in a commercial called "Northern Lights" in 1993 and has since turned up in commercials ice skating or gazing at the moon. Earlier this year, Coke introduced new polar bear ads during the Super Bowl, further underscoring the company's affection and commitment to the animal.

The Arctic Home project grew out of an existing partnership between WWF and Coca-Cola focused on freshwater conservation and a mutual interest in protecting the polar bear's habitat.Coca-Cola has supported WWF's polar bear conservation efforts for the past four years.

For more information about the effort, go to the Arctic Home web page.

Coca-Cola Happiness Factory Aluminum Bottle Belgium 2008

In April 2006, Coca-Cola launched a television
advertising campaign that told the story of what really happens behind the scenes when you buy a Coke from a vending machine.

This campaign became the genesis for a wildly successful customer loyalty campaign that today reaches consumers on multiple devices including television, computer, and mobile.

In 2009,Coca-Cola enlisted Sapient to create the third iteration of the Happiness Factory microsite and associated digital campaign.

The song reflects the spirit of positivity, optimism and fun expressed in "Open Happiness," the new global integrated marketing campaign for brandCoca-Cola.

Two superstar producers; Butch Walker (who co-wrote the track with Cee-Lo Green) and Polow Da Don produced the musical collaboration. These award-winning producers have set out to mix their worlds of rock and hip-hop and create a really cutting edge sound that brings the Open Happiness campaign to life.

The super producers have been responsible for some of the most popular music of recent years and between them have worked with acts such as Usher, Kelis, Pink, Fergie, Pussycat Dolls, Avril Lavigne and Katy Perry.

Adding a musical element to our popular Happiness Factory franchise is a natural progression to really making it a trans-media property," said Umut Ozaydinli, global music marketing manager, The Coca-Cola Company. "Working with established artists like Cee-Lo Green and Patrick Stump of Fall Out Boy and up and coming artists like Janelle Monae really brings together a unique mix of genres of music. Our new campaign is all about inviting people to share a little happiness and enjoy life's simple pleasures. We believe that, through the use of music, we are able to enhance this message and help people to connect and have fun with the campaign."

"Coca-Cola is such an iconic brand around the world with a rich history of quality and integrity," stated Camille Hackney, SVP, Brand Partnership and Commercial Licensing, Atlantic Records. "At Atlantic we strive to create career artists who make music with worldwide resonance. The pairing of the artists on this song with the Coke brand is a perfect match and we anticipate it being a huge global success."

Music will be embedded into the Open Happiness campaign. The track will appear as the soundtrack to the new Happiness Factory TVC and be utilized as a vehicle outside of traditional advertising. In addition, a percentage of the single sales will be donated to charitable causes through the Company's 'Live Positively' platform.

Commented Travis McCoy of Gym Class Heroes, "I think Coke reaching out to up-and-coming and established artists is a really good move -- everyone comes out a winner. We as artists get to collaborate with people we look up to andCoca-Cola gets a fresh new song that I think people are going to be really receptive to."

Added Cee-Lo Green, "I guess what was interesting about the idea at first was Coca-Cola's interest in me – that was appealing. Music's marketplace can be very fickle and unforgiving and if you want longevity and you want legend, who better to ask advice from than Coca-Cola?"

The single release will be supported by a huge global push, including:

• A global MySpace premiere of the track will allow consumers all over the world to access this unique collaboration for the first time beginning March 16th atwww.myspace.com/openhappiness.
• The track will be released for sale on iTunes, with an exclusive bundle featuring a "making of" video.
• 200 million Coca-Cola packs in Great Britain and France alone will include mention of the Open Happiness single.
• A music video of the track, featuring the artists and directed by award winning director Alan Ferguson, will premiere globally in May.
• The track will be integrated into Coca-Cola brand marketing efforts on radio and online, including with the 3.2 million fans of Coke on Facebook.
• World famous Coca-Cola signs in London's Piccadilly Circus and New York's Time Square will be utilized to promote the Open Happiness single.

Open Happiness builds on the award-winning Coke Side of Life campaign and will serve as the platform for all integrated marketing for brand Coca-Cola globally. The campaign launched first, in the US in January, with print, outdoor and TV. The fully integrated campaign -- including new point of sale, promotions, outdoor and print advertising, digital and music components and more -- will roll out throughout the first half of 2009 in markets around the world.

Coca-Cola Magnificent 5 Aluminum Bottles Belgium 2006

In 2005, Coca-Cola developed a line of five collectible aluminum bottles Magnificent or M5.The soft-drink giant commissioned five different graphic design studios across the world to design the new line,which feature modern and hip design aimed at young and creative consumers.The five graphice films are: The Designer's Republic (UK),Lobo (Brazil), MK12 (United States ), Rex & Tennant Mckay (South Africa) and Caviar (Japan).

These new aluminum bottles will only be featured at "the world's most exclusive clubs and lounges". The bottles will be released first in Germany, Spain, Brazil, Mexico, and Italy. After one to two years Coca-Cola will decide whether or not to retire the designs.

Each bottle was released with a unique music video.

Coca Cola Magnificent 5 Africa - Rex & Tennant Mckay

Coca-Cola asked 5 design groups, from 5 continents to create and share visions of optimism, and called it ‘The Magnificent 5′. It was aimed at re-uniting Coke with popular culture on a global level to help reclaim its youth market consumer base. Coke’s visionary team of marketers acted as patrons of the arts, using M5 to take Coke back to creativity. It was a very brave move away from ‘capitalist corporation’ toward ‘cultural icon’, using artistic expression to obtain its own street cred.

The brief to the M5 was simple – link Coca-Cola to ‘a better world optimism’. Each design team was tasked to create a Short Story to visualize they’re own unique perspective on BetterWorld Optimism. These short stories came to life as Music Videos – each set to music tracks from different trendsetting musicians. Along with the music video, each team had to design a supporting set of limited edition merchandising: a coke bottle, a vinyl toy (based on a character featured in the music video), a set of posters, and T-shirts. The limited edition ‘bottles’ were constructed entirely from aluminum, used luminous invisible inks which glowed under fluorescent light in night clubs, and were under-filled to be used as a vessel to add alcohol to in night clubs (instead of pouring it into a glass).

The offering from each continent was launched globally in three-month bursts, supplemented by a range of merchandise. The videos were released at the world’s hottest clubs, along with the limited edition bottles, to create an iconic experience. Anonymous screenings on the most popular global music television channels, viewings at global Resfest gatherings, viral distribution via internet and mobile technologies, active projection in exclusive night clubs and stage screenings on tour with the music collaborators in Ibiza – these were all ways in which the content was circulated.

It was important for us to capture something uniquely African without utilizing any clichés, both in concept and visual execution. Because each campaign was being made accessible to audiences all over the world, it needed to have international appeal, and more importantly because it was targeted specifically at the youth market the design solution needed to have a ‘cool’ factor.

When conceptualizing our short story, we drew great inspiration from the African myths, legends, fables, songs and proverbs that define this birthplace of mankind – and we found that it had striking similarities with so many cultures that have developed in opposite corners of the world. African mythology most often manifests itself as carved figures. The inspiration for our character came from an East African spirit called ‘Malaika’, which is said to be sent from heaven to help people. It is created from light, so it is entirely transparent, and cannot even think evil, let alone do it. It appears to serve people in distress, defeating evil through its mystical display.

Selecting the right track to create a music video for was quite challenging, as there were a lot of great choices from some amazing independent musicians. In the end, though, Fischerspooner’s track ‘All We Are’ felt like the perfect soundtrack to our interpretation of ‘Better World Optimism’, and became an inspiration in itself for the visual tone of the whole campaign.

This project was awarded a gold craft at the 2006 Loerie Awards.

THE TEAM:
Client: Coca Cola
Artist Collaboration: TM & Rex
Concepts: TM & Rex
Design: TM & Rex
Character Design: TM
2D Animation: TM & Rex
3D Animation: TM & Gerbrand Nel
Compositing: TM & Gavin Hong

Coca Cola Magnificent 5 Europe - Love Being

Coca-Cola redesigns bottle in limited-edition aluminium
by Samuel Solley, Marketing, 21 September 2005, 08:10AM

LONDON - Coca-Cola has unveiled a limited-edition aluminium bottle -- the first major remodelling of its famous contour bottle since 1915.
The bottles, which go on sale next month, will initially feature the words "Love Being", taking the theme of the company's "Love Coke" UK advertising campaign.

Coca-Cola used five global design studios to create graphics for the bottles.

The first design to feature on the bottles will be the work of UK agency The Designers Republic.

Coca-Cola's GB marketing director, Cathryn Sleight, said the designs will "help keep the bottle relevant to consumers, while combining cutting-edge design with art and culture".

Subsequent designs will feature the work of Lobo from Brazil, MK12 in the US, Rex & Tennant McKay in South Africa and Caviar in Japan. The bottles will be released in selected countries for limited periods.

Each design agency has created a short film set to music to accompany the launch of its bottle. The films will be shown in style bars and nightclubs stocking the bottle.

The Love Being bottles will be available for three months from the start of October.

Last year Coca-Cola produced a series of limited-edition bottles designed by Matthew Williamson. However, this activity affected only the labelling, rather than the material used to manufacture the bottles.

In July, the company introduced its first umbrella campaign, jointly promoting brands including Coca-Cola and Diet Coke, as well as Sprite, Fanta, Malvern and Oasis. The campaign was created by Vallance Carruthers Coleman Priest.

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