Friday, May 6, 2011

Coca Cola EuroCup Aluminum Bottle Switzerland 2008

Coca-Cola Global Euro 2008

As a result of our involvement with Coke Football on a global scale, Attik was appointed to create a Visual Identity System ( VIS) in support of Coke's sponsorship of the 2008 Euros, hosted in Austria and Switzerland. The core idea was " Goal Hug a Stranger" reflected the joy, passion  and spontaneity of the explosive moment when a goal is scored. This. along with the connections made when people from different cultures and countries come together through football and Coke.

The final VIS was successfully utilized though the line in all communications supporting the sponsorship throughout Europe. This included packaging. POS, outdoor and ATL across the entire Coke trademark including Coke/Diet/Light and Coke Zero.