Wednesday, February 19, 2014

Coca-Cola FIFA World Cup Aluminum Bottle Brazil 2014

How a Brazilian street artist and a Leeds design studio created Coke’s World Cup identity

 Author: Patrick Burgoyne

‘The World Is Ours' has been chosen as Coca‑Cola’s 2014 FIFA World Cup™ campaign anthem.

The carnival-inspired song fuses pop vocals with samba rhythms and will expose football fans around the world to the signature sounds of the host nation, Brazil. The video features hundreds of real football fans’ Instagram photos.

The anthem is part of our 2014 FIFA World Cup™ campaign: The World’s Cup. We’re celebrating the beautiful game and how it connects countries and cultures around the globe.

Star in the making

Brazilian-American former X Factor star David Correy is the voice behind the feel-good anthem.

Correy will travel the world as part of our Trophy Tour, performing the anthem with Brazilian percussion ensemble Monobloco in 89 different countries in the run-up to the 2014 FIFA World Cup™ kick-off in São Paulo.

For the 2010 FIFA World Cup™ in South Africa, we chose K’NAAN’s ‘Wavin’ Flag’ as our campaign anthem. The song topped the iTunes charts in 18 countries and sold more than 2.5 million downloads worldwide.