Coca-Cola World Cup FIFA Mini Aluminum Bottle Brazil 2014

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Coca-Cola launches minigarrafinhas for the FIFA World Cup Brazil 2014 ™

Coca-Cola launches on January 15 to promote "Minigarrafinhas from Whole World." To celebrate the FIFA World Cup Brazil 2014 ™, the brand brings back the famous miniature bottles, success in the 80s. For 2014, bottles come in 18 models repaginate aluminum decorated with the flags of all the countries that have hosted the World (Argentina, Chile, Uruguay, Mexico, United States, England, Germany, Spain, France, Italy, Sweden, Switzerland , South Africa, Japan, South Korea), the next three host countries (Brazil, Russia and Qatar), plus two special editions Coca-Cola. There will also be miniengradado.

In addition to collectibles, the minigarrafinhas Everyone's are interactive. Through an application a Facebook application, which will also be available in the Coca-Cola website, Apple Store and Android Market, brand fans around the world are invited to sign up for the virtual crowd of Coca-Cola from their respective country. Thus, they can create your character and send a message that will be received by the Brazilians who have minigarrafinha. The intention is to provide an opportunity for fans to participate in the entire World Cup, as well as meet and make Brazilian friends.

As for the Brazilians who have acquired their minigarrafinha, the technology works by downloading an application of augmented reality that uses the camera of a smartphone.As the camera recognizes the graphics bottles each augmented reality is activated, initiating the custom animation of countries and the interaction between the Brazilians and foreigners registered in the promotion. All contact information is exchanged using data from Facebook.

The film's promotion, signed by the agency J. Walter Thompson, debuts on public television in the range of "Fitness", Globo TV. On the same day, arriving at the market across the country decorated tins and advertisements on street furniture, newsstands, billboards, etc. gable.

Mechanics of Promotion:

The consumer must attach lids or cans rings that have different scores according to color, which can be green or gray. For each mini bottle or crate, add four points + £ 3.80. Between January 15 and February 28 cups of soda at McDonald's will also be participating in the promotion. 

Coca Cola Light Chantal Thomas Aluminum Bottle France 2014

To celebrate the spring of 2014 , the Coca Cola brand has revealed its artistic director. Powdery shades, satin materials, elegance and glamor will be the watchwords of the new collection of cans to be designated by Chantal Thomass .

This is the second time that Coca Cola uses a woman (the first being Sonia Rykiel in 2009) to enter the closed circle of artistic collaborations to dress the bottles and cans of the brand. Chantal Thomass therefore succeed Karl Lagerfeld, Jean Paul Gaultier and Marc Jacobs recently .

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Fashion designer specializing in sexy lingerie and glamor, Chantal Thomass has restored a second youth corsets and garter belts now more prominently in the closets of women. There is a safe bet that she will dress seduction cans of the brand, a collection already now announced as “provocative as refined  ” by the brand. As for the designer, she expresses her joy to participate in the project in the press release

I am honored to be entrusted with the Artistic Director of Coca- Cola light for Spring 2014! What better way to celebrate women in reinterpreting the codes of glamor and sensuality of lingerie on this iconic drink!

Appointment on 14 February to celebrate Valentine’s Day by sharing sexy satin and a Diet Coke.
The rest of the collection will go on sale in April 2014.

Coca-Cola Winter Olympic Games Sochi Aluminum Bottle Russia 2014

Throughout their country , Russians are getting their first look at Coke's new logo and visual identity system that we designed for its sponsorship of the 2014 Olympic Winter Games in Sochi, The design inside the iconic Coke bottle shape was inspired by traditional Russian Khokhloma* patterns , and is accompanied by a call, in Russian, to Join In : an open-armed welcome to everyone - young, old, in country or around the world - to to connect and take part in the celebration of the Games.

Khokhloma or Khokhloma painting (Хохлома, Хохломская роспись in Russian, or Khokhlomskaya rospis') is the name of a Russian wood painting handicraft style and national ornament, known for its vivid flower patterns, red and gold colors over a black background, and the effect it has when applied to wooden tableware or furniture, making it look heavier and metal-like.

The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement. The company sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympic Games since. Coca-Cola refreshes Olympic athletes, officials and spectators with its beverages during the Olympic Games. The company has developed a strong tradition of creating programmes and events to bring the spirit of the Games to consumers in Olympic host cities and around the world. Coca-Cola also works closely with National Olympic Committees to support athletes and teams in approximately 190 countries. Coca Cola became a charter member of the TOP Programme in 1986 under the exclusive product category of non-alcoholic beverages. In 2005, The Coca-Cola Company and the IOC extended their partnership agreement for an unprecedented 12 years until 2020. The Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups used to produce more than 230 brands of products. The company has local operations in over 200 countries around the world.

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