The draw for the finals of UEFA EURO 2016 ™ takes place this Saturday, December 12, 2015, at the Palais des Congrès in Paris. The world will be watching live this real kickoff of the competition. At that time, Coca-Cola bottle unveils the official of the event. An aluminum object of desire, which should be enjoyed by football fans as amateurs Collector items.
From 10 June to 10 July 2016, the Hexagon will host one of the biggest sporting events ever held in Europe. To celebrate the fans and enthusiasts, Coca-Cola deploys a dedicated device to accompany the draw. After the launch of bottles in the colors of PSG and series on Team France Football, Coca-Cola, the event partner, this bottle Coca-Cola UEFA EURO 2016 ™. Proudly displaying the UEFA EURO trophy, it does not affect any code that made the success of the Collector series. Graphic and colorful, with a satin finish look great, it is adorned with bright red, color of Coca-Cola as the logo of UEFA EURO 2016 ™.
The December 12, 2015 in stores
The bottle will be launched December 12th, 2015, at the draw for the finals in Paris. This "must have" will be distributed to 700 guests and 400 media present at this great event for all European fans and put on sale the same day. Devotees of Coca-Cola as football fans can buy it in stores Leclerc, and the Parisian concept store colette.
A great way to begin to vibrate to the rhythm of UEFA EURO 2016 ™ with the approach of the holiday season!
A dedicated series of activations for this unique moment
To cover the draw, Coca-Cola deploys an enhanced digital device, allowing fans to follow the launch of UEFA EURO 2016 ™ in real time. A "social room" will be activated in Paris, with 15 people mobilized to power the social networks live and the launch of an exclusive twitter account dedicated to the fans.
After the draw and known groups, Coca-Cola will release a live digital calendar, but will go further by offering French fans enjoy exclusive calendar, proposed by double page in this Sunday, December 13 the newspaper L'Equipe.
Coca-Cola signs two agreement with the Ministry of the City, Youth and Sports
From 10 June to 10 July 2016, the Hexagon will host one of the biggest sporting events ever held in Europe. To celebrate the fans and enthusiasts, Coca-Cola deploys a dedicated device to accompany the draw. After the launch of bottles in the colors of PSG and series on Team France Football, Coca-Cola, the event partner, this bottle Coca-Cola UEFA EURO 2016 ™. Proudly displaying the UEFA EURO trophy, it does not affect any code that made the success of the Collector series. Graphic and colorful, with a satin finish look great, it is adorned with bright red, color of Coca-Cola as the logo of UEFA EURO 2016 ™.
The December 12, 2015 in stores
The bottle will be launched December 12th, 2015, at the draw for the finals in Paris. This "must have" will be distributed to 700 guests and 400 media present at this great event for all European fans and put on sale the same day. Devotees of Coca-Cola as football fans can buy it in stores Leclerc, and the Parisian concept store colette.
A great way to begin to vibrate to the rhythm of UEFA EURO 2016 ™ with the approach of the holiday season!
A dedicated series of activations for this unique moment
To cover the draw, Coca-Cola deploys an enhanced digital device, allowing fans to follow the launch of UEFA EURO 2016 ™ in real time. A "social room" will be activated in Paris, with 15 people mobilized to power the social networks live and the launch of an exclusive twitter account dedicated to the fans.
After the draw and known groups, Coca-Cola will release a live digital calendar, but will go further by offering French fans enjoy exclusive calendar, proposed by double page in this Sunday, December 13 the newspaper L'Equipe.
A influencers tour will complete the program with a visit of the most influential Parisian Parisian places for a bottle of distribution collector and, as a finale, the real trophy UEFA EURO 2016 ™ presented by Coca-Cola for its customers (Carrefour, giant, Total, Metro, Lidl ...) and Media (TF1, News ...).
UEFA EURO 2016 ™ starts! COCA-COLA famous fans now to experience this unique moment.
