In 2005, Coca-Cola launches Coke aluminum bottle club dedicated to the world of the night. The design is given annually to artists in the heart of trends.
The 2010 edition of the Coke bottle collector's club was conceived by singer Mika and his sister who is behind the album art of the artist. For the occasion the bottle very colorful and stunning graphics has been renamed Happiness Bottle.
The bottle will be available from early March in the Monoprix and in many clubs of France
In late January, we revealed a partnership between Coca-Cola and Mika, and we also announced that the artist had decided to repay his seal to a charity. The information is confirmed: the program "Youth" Foundation Hospitals of France that will receive this stamp.
To celebrate the launch of Happiness Bottle, a private concert by Mika is given to Coca-Cola April 15 next, in a room in Paris (whose name has not been revealed so far). On this occasion, a website will open March 5, and the competition to win seats from 11 March on the site www.happiness-bottle.fr.