McCann Sarajevo Designed Sarajevo Film Festival Edition of Coca-Cola Bottle
Coca-Cola HBC BiH and the Sarajevo Film Festival have marked two important anniversaries - Coca-Cola’s fortieth anniversary of doing business in Bosnia and Herzegovina and the twentieth anniversary of its partnership with the festival - by signing a new three-year cooperation contract and introduction of limited edition of its bottle, courtesy of McCann Sarajevo.
According to the agency, the bottle is designed to celebrate “magic that has been connecting people for more than 20 years”. It comes in typical Coca-Cola red colour that also symbolises the red carpet at SFF’s location (National theatre).
“We have supported the film industry, SFF and everything that matters to Sarajevo and BiH. As one of the world leaders in marketing innovation and with help from McCann Sarajevo, we created a limited edition of Coca-Cola bottle, made of aluminium. The bottle celebrates our partnership with the Festival, creativity, art and of course Sarajevo Film Festival itself,” said Lejla Zorlak, Franchise Manager at Coca-Cola BiH. Zorlak has been working with SFF since festival’s inception.
“SFF symbols, red carpet which is passed by the stars and National theatre, at which the biggest festival titles are broadcasted and enjoyed by the audience, and where the movie award ceremonies take place,” said Maida Hambo, art director at McCann Sarajevo. “These were the main motives when designing the bottle and affected the choice of the elements I incorporated in design that symbolises the partnership between two successful brands, Coca-Cola and Sarajevo Film Festival.”
The bottle was designed solely for the Festival and could be bought only for the time being of the Festival. Now can be purchased as a souvenir by collectors.
Occupying more than 1000m² and 10 meters high, the environment will be a major activations of the park, with several exclusive areas. Visitors will have the opportunity to take pictures with the Olympic Torch Rio 2016, taking a Coca-Cola Regular, Coca-Cola Zero or Coke with Stevia and 50% less sugars.
The detail is that the new line of golden aluminum bottles This line is Gold will be different there, some will be customized with the name of Olympic modalities of the day !!!!
Fans in Rio de Janeiro don’t need a ticket to fully experience the Olympic Games. For the first time in Olympic history, Coca-Cola has created a must-see hangout for teens to engage with the Games on their terms. Located in a former warehouse in the new heart of downtown, Praça Mauá, Parada Coca-Cola (Coca-Cola Station) will welcome an estimated 150,000 fans throughout the Games for concerts, athlete and celebrity appearances, and much more. Open daily through Aug. 21 from 11 a.m. until 6 p.m., the free attraction includes the largest Coca-Cola retail store in Latin America and a range of opportunities to experience Coke’s #ThatsGold campaign. Get the full scoop here.
Parada Coca-Cola Manager Collin Brum gave us a sneak-preview tour before doors officially opened. Take a look: