Friday, June 24, 2011

Coca-Cola Aluminum Bottle Karl Lagerfeld France 2010




There is no better spokesperson for Coca ColaLight than the man who once said “Fashion is the healthiest motivation for losing weight”. Coming from Karl Lagerfeld who is uncompromising on the choice of models for his runway shows, this statement might seem ever-so-slightly controversial. However, there is no denying that the Czar of luxury and fashion would bode well with the beverage of both indulgence and restrain (all you would want with no calories?).

As such, the man who dresses women who are affixed with style and impeccable self-presentation has teamed up with the choice drink for the exact same audience to create a limited edition Coca Cola Light box set. The Coca Cola Light aluminum bottle is dressed up in Karl Lagerfeld’s side profile silhouette, with his signature suite and pony tail easy distinguishable. The box set comes housed in a specially designed box which looks like a closet, with a discreet drawer hiding an accompanying bottle opener. The box set will be previewed from April 24 at colette, and is available for pre-order now on colette E-Shop. More so a collector’s item than a quick drink, we can only say that a better way to lose weight than switching from regular to light is to not drink any.

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