For the third year, Coca-Cola will present its new "Club Coke" - aluminum bottle collector - VIP Room Palm Beach May 18, 2008, on the occasion of the 61 th edition of the Cannes Film Festival.
This year, Coca Cola continues its momentum and presents its new Club Coke world premiere May 18, 2008, at the VIP Room Palm Beach. If this limited edition so much about her that's so special design . Coke Club resumes in fact the original form of the Coca glass bottle created in 1915. It also has its particularity to the fact that it is customized by artists' collective (M5 in 2006 and the Paranoid group in association with Faithless 2007).
Fully intended for night clubbers, the Club Coke reveals that only really after dark. For this third edition, Coca Cola offers a new collection of eight exclusive aluminum bottles. Each of them is message a universal theme: happiness, peace, exaltation, collaboration, individual perseverance, harmony, optimism and nature. Among this collection, the brand has chosen to light bottle inspired by the message "individual Perseverance". It unveils the silver logo of Coca-Cola in China, which wraps and stretches to infinity.
The bottle was designed by the artist Jiang Hua, in complicity with American Dj Jes. The latter has also been able to associate his 'Music Touch' that users can download on the website of the brand. The new Club Coke will be available from May 18, 2008 in the trendiest clubs in the world. In France, we shall find the VIP Room at Paris Paris at the Etoile, the Worldplace or at the Cantine du Faubourg. It will then be available at Monoprix from July to December 2008