"Thank you, my friend", "Thank you, love" and "Thank you, family" are one of the novelties to transform a Coke into a gesture of gratitude. The limited edition aluminum bottles arrive with the famous bear starring in the special decoration in regular, Zero and Stevia versions and 50% less sugars, and can be bought separately or customized through ecommerce or at the Pop Up Store in Natal Of Coca-Cola at Shopping Flamboyant in Goiânia.
The magic of the caravans will not be lacking either. In partnership with the Ipiranga Postos, 193 cities will be visited by the long-awaited Santa Claus in the red and lit truck of Coca-Cola - 33 cities more than in 2015. In the States of Goiás and Tocantins, the Caravan will walk the streets of the following cities between The days 01 to 17 of December: Goiânia, Anápolis, Caldas Novas, Itumbiara and Rio Verde. Between December 16 and 17, the Caravan will pass in the cities of Palmas and Gurupi. To further enchant the lovers of Coca-Cola, will be held in Goiânia the 2nd edition of "Santa's Run", which will take place on December 03. The global campaign for TV has been adapted for Brazil and has movies in versions 30 "and 60". The film tells the story of a teenager who decides to make thanks through Coca-Cola. He presents his father, his neighbor, and the store clerk, but there's a bottle left and he decides to leave it for Santa, who visits his house at night and is surprised by a note "Thank you, Santa" next to a Coca- Tail. The TV campaign will feature celebrities and influencers like Luciano Huck, Rodrigo Faro, Fábio Porchat and Marcelo Adnet. Digital actions are handled by a team of youtubers and Adnet. Coca-Cola Christmas was launched on November 1st.
Follow the campaign link: https://www.youtube.com/watch?