Throughout its history, The Coca-Cola Company has captured the spirit of the times through its advertising art. The original can form, from 1955, featuring the brand’s logo in red against a white diamond was nothing overly special but the simplicity of it made its mark on the subconscious of thirsty nations. Coca-Cola has time and again redesigned the can using the work of the top artists and designers, including Andy Warhol, Marc Jacobs, Karl Lagerfeld, Roberto Cavalli and Chantal Thomass to keep the brand feeling fresh. With no signs of slowing down, Coca-Cola light has teamed up with Italian luxury fashion house Moschino for its new collection ‘Coca-Cola light loves Moschino’, which was unveiled at this year’s Milan Fashion Week.
Led by the designer Jeremy Scott, the series through three different subjects- Cow Print, Eye Chart and Hearts depict the heritage of the Italian maison. The black and white Cow print has over the years become symbolic of the iconic fashion house.
Pink heart is another signature monogram that was also generously used by Moschino for its Summer 2015 collection, a real Barbie world. It is the most recognized symbol of the brand and Jeremy Scott chose to use it for this series as well.
It is free with any purchase of a 6 pack 500ml PET bottles, in Migros and Coop stores
This Moschino aluminum bottle is not-for-sale item, without barcode.
It is very limited and hard to find it.
It is very limited and hard to find it.
#DrinkMoschino
