FIFA World Cup Trophy by Coca-Cola Kickoff in Brazil
The global FIFA World Cup Trophy Tour™ by Coca-Cola kicked off with an official launch ceremony at the iconic Christ the Redeemer statue in Rio de Janeiro, Brazil, in the presence of Michel Davidovich, General Manager of the 2014 FIFA World Cup™,Coca-Cola Brazil, Thierry Weil, FIFA Marketing Director, and five World Cup™ Champions from each of Brazil’s five wins, Zagallo (1958), Amarildo (1962), Rivellino (1970), Bebeto (1994) and Marcos (2002).
David Correy and Brazilian Street Band and Monobloco
Debut performance of Coke’s FIFA 2014 World Cup anthem, “The World is Ours,” featuring singer David Correy and Brazilian street band Monobloco.
FIFA World Cup Trophy Tour By Coca-Cola Route Map
The FIFA World Cup Trophy Tour™ by Coca-Cola will be the most inclusive, participatory event ever, inviting fans around the world to get up close and personal with the same trophy that is presented by FIFA to the country winning the FIFA World Cup™. The journey will include the first ever pan-Latin America tour, with events in 39 countries across the region that is home to the host nation, Brazil. The tour will also be visiting 50 new countries that have never had the opportunity to host the trophy before.
