Coca -Cola is the official sponsor of the AFA and the Argentina national football team presents its limited edition aluminum bottles for the World Cup Brazil 2014 .
" It is a new innovation in packaging by the company. 's Four grounds of collection include designs with the joint image of great players like Messi , Aguero and Higuain , inspired by Brazilian artist made Speto , creator of the visual identity Coca -Cola for the ' Cup All ' campaign. confident that this proposal will be well received by people , "explained Stephan Czypionka , director of marketing for Coca -Cola Argentina .
Innovation in packaging
Furthermore edition aluminum bottles , Coca -Cola has developed a broad portfolio of commemorative packaging to celebrate the World Cup Brazil 2014 , which includes label designs motif boots and balls online for PET plastic bottles , their cans and minilatas .
Coca -Cola and football
Coca -Cola has a long tradition with the professional and amateur football both globally and locally , maintaining a historical relationship with FIFA and the local football associations .
The company accompanies the Football World Cup FIFA through advertising presence in stadiums since 1950 and is an official sponsor of the World Cup since 1978.
Locally, Coca -Cola is an official sponsor of the AFA and the Argentina National Team since 1988.
The Company is also close to the amateur sport among youth by promoting physical activity and an active lifestyle and healthy life.
So , for 11 years developed the Coca -Cola Cup , an intercollegiate football tournament has the support of the AFA ago.