Throughout their country , Russians are getting their first look at Coke's new logo and visual identity system that we designed for its sponsorship of the 2014 Olympic Winter Games in Sochi, The design inside the iconic Coke bottle shape was inspired by traditional Russian Khokhloma* patterns , and is accompanied by a call, in Russian, to Join In : an open-armed welcome to everyone - young, old, in country or around the world - to to connect and take part in the celebration of the Games.
Khokhloma or Khokhloma painting (Хохлома, Хохломская роспись in Russian, or Khokhlomskaya rospis') is the name of a Russian wood painting handicraft style and national ornament, known for its vivid flower patterns, red and gold colors over a black background, and the effect it has when applied to wooden tableware or furniture, making it look heavier and metal-like.
The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement. The company sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympic Games since. Coca-Cola refreshes Olympic athletes, officials and spectators with its beverages during the Olympic Games. The company has developed a strong tradition of creating programmes and events to bring the spirit of the Games to consumers in Olympic host cities and around the world. Coca-Cola also works closely with National Olympic Committees to support athletes and teams in approximately 190 countries. Coca Cola became a charter member of the TOP Programme in 1986 under the exclusive product category of non-alcoholic beverages. In 2005, The Coca-Cola Company and the IOC extended their partnership agreement for an unprecedented 12 years until 2020. The Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups used to produce more than 230 brands of products. The company has local operations in over 200 countries around the world.