Today, Diet Coke, the world’s #1 selling diet soft drink is privileged to announce that leading visionary, Marc Jacobs, has been unveiled as Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30th Anniversary.
Today, Diet Coke, the world’s #1 selling diet soft drink is privileged to announce that leading visionary, Marc Jacobs, has been unveiled as Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30th Anniversary.
I '80S
"I '80s "Is the woman who takes her destiny in hand during the glorious decade of the 80s. Marc Jacobs is a timeless classic style with a touch of rebellion - an approach that also betrays the love of the creator for theater. bowtie and the lights of Broadway refer to the spectacular launch of Diet Coke at Radio City Music Hall in New York in 1982, when the United States became acquainted with the first low calorie refreshing drink
I '90s
"I '90s "Is a condensed dynamic period during which extravagant fashion, music and art were intertwined regularly haunting experiences featuring women decided and impertinent. Swallow the pattern typical of Marc Jacobs adds a romantic element to the design, which evokes the very popular fashion accessory in the 90s, such as the soft felt and stiletto heel
I '00s
"I '00s"Is a small illustration of the first decade of the 21st century that showcases the humor, sensuality and energy. Suggestive figure is directly inspired by the spring-summer 2013 Marc Jacobs. Design shows the pattern of red dots, the characteristic element of his early collections. Stripes and geometric shapes give life for their exuberant youth of this period, like the many sources of inspiration that gave birth to vision of fashion that had never been as varied far.
Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist - true to Jacobs’ signature style.
One of this generation's hottest and most influential designers,Marc Jacobs’ designs exude a youthful spirit, with provocative artistry - the perfect partner to collaborate with Diet Coke.With this exciting appointment, Diet Coke will buildon its impressive heritage of fashion collaborations.
Marc Jacobs commented, “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”
To celebrate the announcement, Diet Coke is launching a fun short film starring the designer, entitled: ‘Marc Jacobs’ Photo Booth Break’. The teaser features a very alluring shirtless Marc Jacobs, paying tribute to the legendary Diet Coke ‘Hunk’ ads from the 1990s. Jacobs brings a modern twist to this interpretation, with style and light-hearted humour.
Synopsis
The film takes place in a gallery, where the designer is obscured inside a photo booth, with items of clothing falling to the floor – only his trademark kilt is visible. Three girlfriends are attracted by the commotion of flashbulbs and investigate, to find out who the bare-legged man could be. The curtain is pulled open, revealing a shirtless Marc Jacobs, having his very own Diet Coke moment in the booth and invites the girls into the booth to celebrate the occasion.
The exciting Diet Coke Sparkling Together with Marc Jacobs limited edition collection will be available across North Western Europe & Nordics from March 2013.
