This is the return of polar bears on the Coca-Cola bottles in collaboration with the IMAX Corporation and Arctic film
Pictures and IMAX Corporation.
Coca-Cola’s “Arctic Home” television commercials and website feature sneak preview footage of the film, which brings to life the story of the polar bear for consumers. Scheduled for release exclusively in IMAX® theatres in 2012, the film follows a mother polar bear and her two cubs as they navigate the Arctic wilderness they call home.
Inspired by the threat facing the polar bear and its habitat, Coca-Cola and World Wildlife Fund (WWF) are joining forces to help protect the polar bear's home. Together we are raising awareness and funds for the creation of a place where polar bears and people can thrive in the Arctic-a project that will require working with local communities and governments, supporting research and carrying out additional conservation work. As part of the Arctic Home effort, Coca-Cola has committed $2 million and has agreed to match up to $1 million of consumer donations.
The polar bear is a part of The Coca-Cola Company's heritage and means a great deal to the Company and our consumers. For nearly 90 years, the polar bear has been a Coca-Cola icon, representing the start of the holiday season. Through Arctic Home we are renewing our commitment to help ensure the protection of the polar bear and its habitat.