Coca Cola Handed the Union Jack Regular & Coca Cola Zero bottles out to visitors of their Beatbox exhibit to toasted their " FUTURE FLAMES".
2 Limited Edition Coca Cola bottles with the Olympic Rings on the neck, to commemorate the London 2012 games.
These bottles are only available from the Coca Cola Beatbox in the Olympic Park in Stratford, London UK.
Aerial Dynamics, an interactive light installation designed by Jason Bruges Studio, has been unveiled at the opening of the Coca-Cola Beatbox pavilion in the Olympic Park.
The Beatbox designed by emerging British architects Asif Khan and Pernilla Ohrstedt for the Olympic sponsors was devised to combine music and sport.
Its giant crystalline structure is made up of over 200 interlocked translucent air cushions, each the size of a billboard.
Integrated within each cushion audio, lighting and responsive sensor technology has been used enabling visitors to ‘play the building’ as they ascend its exterior, remixing ‘Anywhere in the World’ by award-winning music producer Mark Ronson.
Once on the roof of the Beatbox, a ramp then takes visitors into the heart of the structure where Jason Bruges Studio’s interactive light installation takes centre stage.
Speaking exclusively to Lighting at the launch, Jason Bruges, creative director, explained the concept: “Aerial Dynamics is a living, breathing light show. It’s a transitional space where we are trying to create a visualisation of an explosion of energy. 180 bespoke mechatronic ‘bubbles’ glow rhythmically in time with Mark Ronson’s track. They represent the bubbles you get in a glass of Coca-Cola and you can see the bubbles expanding and refracting.”
Individually controlled, each bubble has eight polypropylene blades that fold in on themselves and special sensors embedded in the three ‘Cheers in Celebration’ kiosks at the base of the Beatbox detect when Coca-Cola bottles are clinked together, triggering the blades and bubbles to glow with red and white LED lighting.
“As records are broken in the Olympics and crowds are celebrating, the installation will respond and effectively join in with the celebrations,” says Bruges, “We worked closely with students Coca-Cola chose from the Royal College of Art who helped create the final design through a series of design workshops. A unique mix of architects, lighting designers, industrial designers, programmers and engineers have all collaborated to bring this extraordinary installation to life.”
