Released to celebrate the Peace One Day celebrations 2 years ago.
This bottle is now becoming increasingly hard to find.
Coca-Cola is introducing the 'Peace' bottle to celebrate 'Peace Day' (21st September). Created to raise global awareness, the limited edition aluminium Contour bottle features simple Peace One Day graphics, which effectively communicates the Peace One Day message - quite simply, a global day of peace and non-violence.
The 'Peace' bottle is inspired by the spirit of optimism and encapsulates the positive values and vision of both Peace One Day* and 'Coca-Cola'**.
'Peace Day' is an annual day of global ceasefire and non-violence supported by all member states of the United Nations. The 2007 Peace Day will see people around the world taking part in positive initiatives. On Peace Day 21st September 2006 there were reported activities in 200 countries, directly involving 27.6 million people; The World Food Programme dropped food aid in Southern Sudan, The International Rescue Committee reunited a child soldier with her family in the DRC and Start Syringe immunised thousands of children across the world on the day.
Cathryn Sleight, Marketing Director, Coca-Cola GB comments,
"Peace One Day is a fantastic cause. We are proud to be in a position to help raise global awareness and support with the introduction of the 'Peace' bottle and hope the collaboration encourages people to embrace the positive steps we can all make to create a better world."
Jeremy Gilley, Founder, Peace One Day, comments,
"Our goal is to take the message of Peace Day to the world's people. To have the support of 'Coca-Cola' to help us achieve that is incredible. The role of corporations is crucial in helping us to unite the people of the world on 21st September, and I'm grateful that 'The Coca-Cola Company' has chosen to use its most powerful asset, its iconic contour Bottle, to take our 'call to action' to the people - "What will you do to make peace on 21st September?."
*Peace One Day
Jeremy Gilley founded peace One Day in 1999 with a primary objective to create an annual day of global ceasefire and non-violence with a fixed calendar date. In 2001, United Nations General Assembly resolution (A/Res/55/282) was unanimously adopted by UN member states, formally establishing an annual day of global ceasefire and non-violence on the UN International Day of Peace, fixed in the global calendar on 21 September - Peace Day.
The international film project Peace One Day promotes the worldwide, annual observance of Peace Day 21 September in accordance with the UN resolution (A/Res/55/282). Like everyone of good will, what we also want to see in the communities in which we work is peace, which is why we support Peace One Day.
http://presscentre.coca-cola.co.uk/viewnews/peace_one_day
www.peaceoneday.org
