Today, in 2011, the brand has become a powerful multinational but also the most famous in the world prepares to celebrate its 125 years. On this occasion, a place covered with ephemeral colors of the drink will be in the eighth arrondissement of Paris. This place, about 700m ², will be presented as a museum, where posters and numerous other documents will be disclosed, thereby capturing the history of the brand over the years. The building is on two floors with a restaurant overlooking a garden of 150m ² with a terrace. A boutique will also open, which will sell various souvenirs and objects connected with the world famous drink. Moreover, a bottle "anniversary" collection will also be on sale at a price about 2 euros. However, only 30,000 copies will be produced, and they will never be sold.
In addition, activities will take place during the day but at night, where fans will be treated as a VIP, with dance floors and other spaces reserved for celebration. For cons, the date of the end of this operation has not yet been announced, but it should be located near the beginning of summer.
In addition, activities will take place during the day but at night, where fans will be treated as a VIP, with dance floors and other spaces reserved for celebration. For cons, the date of the end of this operation has not yet been announced, but it should be located near the beginning of summer.
