Coca-Cola Olympic Torch Relay Aluminum Bottle UK 2012

 

The Olympic Torch is coming to the UK and Coca‑Cola will be sponsoring this exciting event.

Being selected to carry the Flame will mean a place in Olympic Gameslegacy, as the tradition was first observed at the earliest Olympic Games in Ancient Greece.

The Torch will be lit from the heat of the sun in Olympia and will travel around Greece for five days. It will then be brought to the UK and the Olympic Torch Relay will start at Land’s End, Cornwall on the morning of 19th May, 2012. The Olympic Flame is expected to travel an estimated 8,000 miles around the UK, giving thousands of communities and individuals their moment to shine as the Olympic Flame comes to a place near them. The Olympic Flame will then arrive at the Olympic Stadium on 27th July, 2012 for the lighting of the cauldron at the Opening Ceremony, signifying the start of the London 2012 Olympic Games.

There will be 8,000 Torchbearers on this incredible journey, passing the Flame between them, and it is estimated that 95 per cent of the population will be within a one hour journey time of the London 2012 Olympic Torch Relay.

To reflect Coca‑Cola's support for the London 2012 Olympic Games and the communities we operate in, we intend to use the London 2012 Olympic Torch Relay to shine a light on the best of British youth and encourage people to get involved in their local communities. We look forward to giving young people from across the UK the chance to carry the Olympic Flame.

Coca-Cola has unveiled its "beat fleet", the five cars and buses, including a Mini from fellow sponsor BMW, which will accompany the Olympic flame around the UK.

Coca-Cola: rolls out the 'beat fleet'

The fleet will travel between 30-minutes and eight-hours ahead of the Olympic flame, handing out special edition commemorative Coke bottles and memorabilia.

Accompanying MCs and music, including Coke's own Olympic anthem 'Anywhere in the World', will entertain spectators. One vehicle, travelling 30-minutes behind the flame, will act as a mobile recycling unit.

Coca-Cola is a presenting partner of the Olympic torch relay alongside Samsung and Lloyds TSB. The relay begins at Land's End on 19 May.

Last June the soft drinks giant ran the 'Future Flames' campaign to spread the message that people could nominate figures from their local community to carry the Olympic Flame.

Zoe Howorth, market activation director, Coca-Cola GB, told Marketing that the large-scale experiential tour of the UK will add to the brand's "credibility".

Speaking about marketing to Coke's youth audience, she said: "Experiential is at the forefront of my mind. The torch relay will be a lifetime memory and will bring value and credibility to Coke’s activity."

In February it launched 'Move to the Beat', its global Olympic campaign, featuring Mark Ronson.

Coca-Cola Aluminum Bottle EURO UEFA Spain 2012

The 2012 UEFA European Football Championship, commonly referred to as Euro 2012, will be the 14th European Championship fornational football teams sanctioned by UEFA. The final tournament will be hosted by Poland and Ukraine between 8 June and 1 July 2012. It is the first time that either nation has hosted the tournament. This bid was chosen by UEFA's Executive Committee in 2007.

The final tournament features sixteen nations, the last European Championship to do so (from Euro 2016 onward, there will be 24 finalists). Qualification was contested by 51 nations between August 2010 and November 2011 to join the two host nations in the tournament. The winner of the tournament gains automatic entry to the 2013 FIFA Confederations Cup hosted by Brazil.

Coca-Cola’s animated ‘Spirit of the Euro’ commercial promotes the 2012 Euro Cup with the help of a new Gogol Bordello track called ‘Let’s Get Crazy.’

‘Let’s Get Crazy’ is a typical Bordello offering with lots of percussion and euphoric group chants. In the commercial, a renegade cartoon character in some sort of flying vehicle chugs Coke and proves that Coca-Cola and soccer balls have the power to turn a regular person into “a silly-dancing, trumpet-blowing, costume-wearing, football song-chanting lunatic.” “Let’s get, let’s get, let’s get crazy!,” frontman Eugene Hutz shouts as the ad fades out.

‘Let’s Get Crazy’ is the official Coca-Cola anthem for the Euro Cup, the UEFA European championship for soccer – er, football. The 16-country tournament will be held this summer in Poland and Ukraine.

Gogol Bordello are perhaps the most successful of an emerging group of gypsy punk bands who incorporate Eastern European sounds into rock music. With a wildly energetic live show featuring violin, accordion, guitars and bongo drums, Gogol Bordello have been staples on the summer festival scene for several years. Their last album, 2010′s Rick Rubin-produced ‘Trans-Continental Hustle,’ was their highest-charting effort in America to date, entering at No. 62.

Diet Coke Heart Truth Aluminum Bottle USA 2012

On February 8, 2012, 17 celebrated women took to the runway in red dresses created by some of America's top designers at New York's legendary Hammerstein Ballroom in honor of The Heart Truth's10^th anniversary.

This year's Red Dress Collection Fashion Show included Christie Brinkley, Chaka Khan, Linda Evans, Rebecca Romijn, and Giselle Blondet to name a few. The Red Dress Collection 2012 was presented by Diet Coke and partners Bobbi Brown Cosmetics and Elizabeth Arden Red Door Spas.

The Red Dress Collection is part of The Heart Truth’s campaign to raise awareness for Women’s heart health since 2002. This year celebrities like Olympic Gold Medalist Michael Phelps, and designers Diane Von Furstenberg and Chris March were all sitting front row as 17 fashionable women walked the runway to show support for The Heart Truth’s message of heart health. The Heart Truth celebrates the symbol of the Red Dress with the 10th collection of dresses at the iconic Hammerstein Ballroom. The Red Dress started in 2002 and now two-thirds of women say that the Red Dress makes them want to learn more about heart disease.
Diet Coke Limited Edition Collection. DVF and Diet Coke have come together to create this bottle featuring classic DVF prints. It was made to celebrate New York Fashion Week 2012.

DIET COKE^® AND MINKA KELLY CELEBRATETHE HEART TRUTH^® WITH LUCKY FANS

“With its heart on the can,” Diet Coke unveils its inspirational packaging

Atlanta, February 6, 2012 /PRNewswire/ — “Showing a little heart” never goes out of style. That’s why actress Minka Kelly and iconic fashion designer Diane von Furstenberg are teaming up with Diet Coke and the National Heart, Lung, and Blood Institute’s (NHLBI) The Heart Truth^® campaign. The goal: to raise awareness of women’s heart health educational programs. Five lucky Diet Coke fans will join these women for the star-studded Red Dress Collection Fashion Show on February 8, which kicks-off New York Fashion Week.

This year marks the fifth year Diet Coke will play an active role in The Heart Truth^®campaign. Diet Coke is taking its efforts online, on packaging and on the runway to call attention to women’s heart health educational programs. Minka Kelly will join Diet Coke and walk the Red Dress runway in a custom Diane von stenberg dress.

Diet Coke fans walked their own virtual runway by using their social networks to “show their hearts” for the cause and entering to win a chance to attend the annual Red Dress Collection Fashion Show. Using the hashtag “#ShowYourHeart,” people shared photos of themselves wearing red via Twitter, Tumblr and Instagram. The entries were judged, and the five best photos were selected. Minka Kelly then judged the five winning photos to choose one grand prize winner, who received a shopping spree with a style expert. All five winners will be attending this week’s event.

“I loved the creativity the winners showed in their photos, and now I can’t wait to show off Ms. von Furstenberg’s creation and raise awareness at the Red Dress Collection Fashion Show,” said Minka Kelly. “Heart health is important for women of every age, and it’s up to each of us to help spread the word to the women we love.”

n addition to the dress Minka Kelly will be wearing in the Fashion Show, Diane von Furstenberg created a limited-edition collection of Diet Coke aluminum bottles featuring her iconic prints. The bottles will be sold in select Diane von Furstenberg stores in New York and on DVF.com during the month of February. Proceeds from the bottle sales will benefit the Foundation for the National Institutes of Health (FNIH), in support of The Heart Truth^® and women’s heart health research and educational programs.

The Heart Truth^® supporters can also help raise funds for the cause by “donating a tweet.” For each person who re-tweets Diet Coke’s The Heart Truth^® post on February 8, Diet Coke will donate $1 to the FNIH, up to $100,000.

Throughout the month of February, Diet Coke drinkers also will be treated to special packaging featuring the now familiar stick figure painting a large, red heart. Additionally, more than six billion packages of Diet Coke will feature The Heart Truth^® logo throughout the year.

“For five years, Diet Coke has been a passionate supporter of The Heart Truth^® and its efforts to raise awareness about the importance of heart health,” said William White, Brand Director, Diet Coke North America. “While we’ve shared this vital message with millions of people through our partnership with the NHLBI, we’ll reach even more this year with creative online programs, in-store activations and eye-catching packaging.”

Through successful heart health educational programs and with the support of scores of people dedicated to the cause, including Diet Coke fans, awareness of heart disease among women has nearly doubled in the last 12 years. More than half (54 percent) of women recognize that heart disease is the leading cause of death for women in the United States, up from 30 percent in 1997.*

First Lady of Ohio Karen Kasich raises awareness for heart health on the red carpet during the "Show Your Heart" Fashion event held at Ohio State University Wednesday.

Today, Diet Coke rocked the runway with the “Show Your Heart” Fashion Event at The Ohio State University.


“We all know a woman who may be at risk for cardiovascular disease—I lost my own mother to complications from the disease, as well as multiple family members and recently a dear friend,” said Karen Waldbillig Kasich, Ohio First Lady and wife of Governor John Kasich. ”That’s why I’m joining Diet Coke in its continuing commitment to The Heart Truth^®—to educate people about the importance of heart health. The fashion show provided a fun way to raise awareness about a health issue that has touched us all.”

shipFirst Lady of Ohio Karen Kasich joined Diet Coke, OSU student leaders and community representatives at the event in support of heart health awareness programs. The fashion show provided a platform for the community to “show their heart” while demonstrating a personal commitment to heart health education.

Models included state officials, student leaders and local health and wellness professionals. Local retailers Ann Taylor, Banana Republic, Francesca’s, Whitehouse Black Market and Anthropologie provided red clothing for the fashion show in honor of American Heart Month. Health information and screenings were also offered to those in participating.

At the conclusion of the show, Diet Coke presented a $5,000 check to the Columbus Black Nurses’ Association in support of community heart health programs.

“At The Coca-Cola Company, our operating philosophy is to Live Positively^®and The Heart Truth^® campaign very much embodies that idea”, said Diet Coke Leader Ambassador Lisa Field. “We are dedicated to encouraging people of all generations to be active, stay extraordinary and become advocates for heart health education programs.”

Coca-Cola Light Jean Paul Gaultier Aluminum Bottle 2012

Detailed images of all three bottles follow 

Gemma Arterton celebrates launch of new Diet Coke bottle designed by Jean Paul Gaultier - 13 Apr 2012 Fashion designer Jean PaulGaultier has created a new  limited edition collection of Diet Coke bottles entitled Night and Day. And in case he needs any inspiration for future projects, he needn't look further than Gemma Arterton. The former Bond Girl displayed her enviable figure in a black corset and skirt designed by the French label at the launch party in Paris last night. The actress proved she had curves in all the right places which she showed off to perfection in the designer's revealing corset.  The Day bottle is dressed up in JPG’s signature Breton stripes while Night is adorned in his iconic cone-shaped corset as worn by Madonna on her 1990 Blonde Ambition tour. The two bottles Gaultier has created for the brand mirror the packaging for the designer’s signature Classique and Le Male scents. Jean Paul Gaultier who is the new creative director for the brand unveiled his designs in Paris last night at the city’s infamous Crazy Horse. There followed a glamorous party at Monmartre's le Trianon attended by over 600 people. Guests were entertained by a  performance from Canadian band Dragonette.  The native Canadian designer also confirmed he’s reprise his role as Madonna’s stage costumier and will create the outfits for her forthcoming MDNA world tour. And if the sexy silhouette of his Coke bottle is anything to go by we can expect some real showstoppers with plenty of trademark corsetry and fishnet stockings. Previous Diet Coke fashion designer collaborators include Karl Lagerfeld, Patricia Field and Gianfranco Ferre.  The limited edition Coke bottles will be available from UK Harvey Nichols stores from Monday 16 April.

Diet Coke announces Jean Paul Gaultier as creative director for the brand

Diet Coke has announced Jean Paul Gaultier as its creative director for 2012, with the aim of amplifying the brand’s association with fashion.

As part of his new role, Gaultier has created a series of short films titled The Serial Designer, which will launch on Facebook between 8 March and 10 March.

Each film features one of the Diet Coke puppets, with Gaultier taking on the role of a therapist, a journalist and even a private detective as he helps solve their fashion emergencies.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “We’re thrilled to have Jean Paul Gaultier on board as Creative Director for Diet Coke in 2012. Fashion is at the heart of the Diet Coke brand and this new partnership aims to further engage our fashion-forward, stylish target audience of young women. Gaultier’s avant-garde style offers the perfect match for Diet Coke, providing fashion must-haves for those with a ‘lighter approach’ to style and fashion.”

The designer will launch a range of limited edition cans and bottles, with an advertising campaign to follow later in the year.

Jean Paul Gaultier said: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them. The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch.”

Other designers who have previously worked with Diet Coke include Manolo Blahnik, Patricia Field and Karl Lagerfeld.

Jean Paul Gaultier has combined his unique signature style and his fun light-hearted attitude to create the must-have fashion accessory of 2012. The collection themed ‘Night & Day’, pays homage to Gaultier’s infamous designs.

The ‘Night’ bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark – the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection.

The ‘Day’ bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.

Check out the official commercial for the launch here below.

The ‘Night & Day’ bottles are available across nine countries in Europe from April 2012. To complete the collection, a third limited-edition bottle will be launched later in the year. The exclusive ‘Tattoo’ design is inspired by Gaultier’s love of body art. Complementing the ‘Night & Day’ bottles, the ‘Tattoo’ design will be a nice collectors piece.

Detailed images of all three bottles follow after the jump.