Coca-Cola Olympic Torch Relay Aluminum Bottle UK 2012

 

The Olympic Torch is coming to the UK and Coca‑Cola will be sponsoring this exciting event.

Being selected to carry the Flame will mean a place in Olympic Gameslegacy, as the tradition was first observed at the earliest Olympic Games in Ancient Greece.

The Torch will be lit from the heat of the sun in Olympia and will travel around Greece for five days. It will then be brought to the UK and the Olympic Torch Relay will start at Land’s End, Cornwall on the morning of 19th May, 2012. The Olympic Flame is expected to travel an estimated 8,000 miles around the UK, giving thousands of communities and individuals their moment to shine as the Olympic Flame comes to a place near them. The Olympic Flame will then arrive at the Olympic Stadium on 27th July, 2012 for the lighting of the cauldron at the Opening Ceremony, signifying the start of the London 2012 Olympic Games.

There will be 8,000 Torchbearers on this incredible journey, passing the Flame between them, and it is estimated that 95 per cent of the population will be within a one hour journey time of the London 2012 Olympic Torch Relay.

To reflect Coca‑Cola's support for the London 2012 Olympic Games and the communities we operate in, we intend to use the London 2012 Olympic Torch Relay to shine a light on the best of British youth and encourage people to get involved in their local communities. We look forward to giving young people from across the UK the chance to carry the Olympic Flame.

Coca-Cola has unveiled its "beat fleet", the five cars and buses, including a Mini from fellow sponsor BMW, which will accompany the Olympic flame around the UK.

Coca-Cola: rolls out the 'beat fleet'

The fleet will travel between 30-minutes and eight-hours ahead of the Olympic flame, handing out special edition commemorative Coke bottles and memorabilia.

Accompanying MCs and music, including Coke's own Olympic anthem 'Anywhere in the World', will entertain spectators. One vehicle, travelling 30-minutes behind the flame, will act as a mobile recycling unit.

Coca-Cola is a presenting partner of the Olympic torch relay alongside Samsung and Lloyds TSB. The relay begins at Land's End on 19 May.

Last June the soft drinks giant ran the 'Future Flames' campaign to spread the message that people could nominate figures from their local community to carry the Olympic Flame.

Zoe Howorth, market activation director, Coca-Cola GB, told Marketing that the large-scale experiential tour of the UK will add to the brand's "credibility".

Speaking about marketing to Coke's youth audience, she said: "Experiential is at the forefront of my mind. The torch relay will be a lifetime memory and will bring value and credibility to Coke’s activity."

In February it launched 'Move to the Beat', its global Olympic campaign, featuring Mark Ronson.

Coca-Cola Aluminum Bottle EURO UEFA Spain 2012

The 2012 UEFA European Football Championship, commonly referred to as Euro 2012, will be the 14th European Championship fornational football teams sanctioned by UEFA. The final tournament will be hosted by Poland and Ukraine between 8 June and 1 July 2012. It is the first time that either nation has hosted the tournament. This bid was chosen by UEFA's Executive Committee in 2007.

The final tournament features sixteen nations, the last European Championship to do so (from Euro 2016 onward, there will be 24 finalists). Qualification was contested by 51 nations between August 2010 and November 2011 to join the two host nations in the tournament. The winner of the tournament gains automatic entry to the 2013 FIFA Confederations Cup hosted by Brazil.

Coca-Cola’s animated ‘Spirit of the Euro’ commercial promotes the 2012 Euro Cup with the help of a new Gogol Bordello track called ‘Let’s Get Crazy.’

‘Let’s Get Crazy’ is a typical Bordello offering with lots of percussion and euphoric group chants. In the commercial, a renegade cartoon character in some sort of flying vehicle chugs Coke and proves that Coca-Cola and soccer balls have the power to turn a regular person into “a silly-dancing, trumpet-blowing, costume-wearing, football song-chanting lunatic.” “Let’s get, let’s get, let’s get crazy!,” frontman Eugene Hutz shouts as the ad fades out.

‘Let’s Get Crazy’ is the official Coca-Cola anthem for the Euro Cup, the UEFA European championship for soccer – er, football. The 16-country tournament will be held this summer in Poland and Ukraine.

Gogol Bordello are perhaps the most successful of an emerging group of gypsy punk bands who incorporate Eastern European sounds into rock music. With a wildly energetic live show featuring violin, accordion, guitars and bongo drums, Gogol Bordello have been staples on the summer festival scene for several years. Their last album, 2010′s Rick Rubin-produced ‘Trans-Continental Hustle,’ was their highest-charting effort in America to date, entering at No. 62.