Coca-Cola has signed a supply deal with French side Olympique Lyonnais and become a founding partner of the Ligue 1 club’s new home stadium, OL Park.
The three-year deal will see Coke products sold at concessions and VIP areas throughout the Euro 2016 venue, while additional branding and digital rights are also included in the agreement.
Coca-Cola will have access to Lyon players for promotional purposes and run a programme offering young fans of the club the chance to accompany the team on to the pitch as match day mascots.
Financial terms of the agreement, brokered by Lyon’s exclusive marketing agency Lagardère Sports France, have not been disclosed.
Lyon currently sit third in France’s top-tier Ligue 1, some 29 points behind runaway leaders Paris Saint-Germain.
Coca-Cola European Partners France (CCEP France) and Olympique Lyonnais have created a Coca-Cola bottle in a limited edition with the colors of the club.
Produced with 18,000 copies, the bottle of 25cl is on sale in OL Store, online and in some Intermarché for 2 euros. At the end of 2015, Paris Saint-Germain had the honors of the brand of soda with a box containing 2 bottles sold for $ 169.
For every Coca-Cola / OL bottle purchased, 50 cents will be donated to the association "Sport dans ma Ville" which has existed for 20 years and works to integrate young people through sport.
Our Coca-Cola, this is a further activation around Olympique Lyonnais. Coca-Cola Entreprise is the official supplier of the club and Founding Partner of Parc OL for one year. On the night of the match, fans of the OL can find the Coca-Cola product line in the public concessions and in the VIP areas of the stadium or see the soda logo on all of the refreshments at Parc OL.
Olympique Lyonnais (French pronunciation: [ɔlɛ̃pik ljɔnɛ]; commonly referred to as simply Lyon, or OL) (Euronext: OLG) is a French football club based in Lyon. It plays in France's highest football division, Ligue 1. The club was formed as Lyon Olympique Universitaire in 1899, according to many supporters and sport historians, but was nationally established as a club in 1950. The club's most successful period has been the 21st century. The club won its first Ligue 1 championship in 2002, starting a national record-setting streak of seven successive titles. Lyon has also won a record seven Trophée des Champions, five Coupe de France titles and three Ligue 2 Championships.
Lyon has participated in the UEFA Champions League 12 times, and during the 2009–10 season, reached the semi-finals of the competition for the first time after three previous quarter-final appearances. Olympique Lyonnais plays its home matches at the 59,186-seat Parc Olympique Lyonnais in Décines-Charpieu, a suburb of Lyon. The club's home colours are white, red and blue. Lyon was a member of the G14 group of leading European football clubs and are founder members of its successor, the European Club Association.
Olympique Lyonnais is one of the popular clubs in France. A 2009 survey found that about 11% of the country's football fans support the club, a proportion Lyon shared with Paris Saint-Germain, behind only Olympique de Marseille. The club's nickname, Les Gones, means "The Kids" in Lyon's regional dialect of Arpitan. The chairman of Lyon is Jean-Michel Aulas and the club is managed by Bruno Génésio. Olympique Lyonnais also has a successful women's football team having won its league a record nine times. The women's team has also won three Challenge de France titles and the UEFA Women's Champions League in 2011 and 2012.