Coca-Cola Regular & Zero 2014 FIFA World Cup™ limited edition bottle 250ml
To celebrate the 2014 FIFA World Cup™, Coca-Cola has reimagined the iconic Coca-Cola Regular & Zero bottle in the host country's signature colours.
An official sponsor of the FIFA World Cup™ since 1978, Coca-Cola gives this limited-edition design a twist with a football which is enlivened with Brazil's signature yellow and green hue.
1950 FIFA World Cup™ Brazil
Coca‑Cola advertised at the FIFA World Cup™ for the first time.
1966 FIFA World Cup™ England
The inventors of football, England, were crowned world champions on home soil –thanks to Geoff Hurst’s famous hat-trick in the final.
1977 FIFA World Youth Championship Tunisia
Coca‑Cola and FIFA launched the FIFA World Youth Championship, the first ever sponsored football tournament for 16 to 19 year olds. Tunisia hosted the completion and sixteen countries took part.
In the same year, we launched the FIFA/Coca‑Cola World Football Development Programme, designed to expand and promote football worldwide. The scheme helped to improve the standards of football in countries where it was a relatively young and growing sport – specifically in the areas of training, sports medicine, refereeing and administration.
1978 FIFA World Cup™ Argentina
Coca‑Cola is an official worldwide sponsor of the FIFA World Cup™ for the first time, and we’ve been at every one since.
1982 FIFA World Cup™ Spain
A ground-breaking year for the FIFA World Cup™, as it was the first to involve 24 teams rather than 16, and the first to include three phases – a round-robin first round, a second group stage, and then a knock-out finale.
1998 FIFA World Cup™ France
This FIFA World Cup™ made history for the most goals scored – 171 in total, that’s an average of 2.7 per match.
2002 FIFA World Cup™ Korea Japan
For the first time, the FIFA World Cup™ was hosted by two countries, South Korea and Japan, with 64 matches played in 20 different cities.
2006 FIFA World Cup™ Germany
The FIFA World Cup™ Trophy Tour by Coca‑Cola made its first trip around the globe, visiting 31 countries over a three-month period, giving football fans the chance to see the ultimate prize.
2010 FIFA World Cup™ South Africa
On its second world tour, the FIFA World Cup™ trophy visited 84 countries, including 50 African nations to celebrate the first FIFA World Cup™ on the continent.
Coca‑Cola partnered with Somali hip-hop artist K'Naan to make Wavin' Flag– Coca‑Cola's song for the 2010 FIFA World Cup™ campaign.
2014 FIFA World Cup™ Brazil
The FIFA World Cup™ trophy embarks on its longest-ever world tour. More than a million fans across the globe will get to see the coveted prize up close as it visits 90 countries over nine months.
