This year's Red Dress Collection Fashion Show included Christie Brinkley, Chaka Khan, Linda Evans, Rebecca Romijn, and Giselle Blondet to name a few. The Red Dress Collection 2012 was presented by Diet Coke and partners Bobbi Brown Cosmetics and Elizabeth Arden Red Door Spas.
The Red Dress Collection is part of The Heart Truth’s campaign to raise awareness for Women’s heart health since 2002. This year celebrities like Olympic Gold Medalist Michael Phelps, and designers Diane Von Furstenberg and Chris March were all sitting front row as 17 fashionable women walked the runway to show support for The Heart Truth’s message of heart health. The Heart Truth celebrates the symbol of the Red Dress with the 10th collection of dresses at the iconic Hammerstein Ballroom. The Red Dress started in 2002 and now two-thirds of women say that the Red Dress makes them want to learn more about heart disease.
Diet Coke Limited Edition Collection. DVF and Diet Coke have come together to create this bottle featuring classic DVF prints. It was made to celebrate New York Fashion Week 2012.
The Red Dress Collection is part of The Heart Truth’s campaign to raise awareness for Women’s heart health since 2002. This year celebrities like Olympic Gold Medalist Michael Phelps, and designers Diane Von Furstenberg and Chris March were all sitting front row as 17 fashionable women walked the runway to show support for The Heart Truth’s message of heart health. The Heart Truth celebrates the symbol of the Red Dress with the 10th collection of dresses at the iconic Hammerstein Ballroom. The Red Dress started in 2002 and now two-thirds of women say that the Red Dress makes them want to learn more about heart disease.
Diet Coke Limited Edition Collection. DVF and Diet Coke have come together to create this bottle featuring classic DVF prints. It was made to celebrate New York Fashion Week 2012.
DIET COKE® AND MINKA KELLY CELEBRATETHE HEART TRUTH® WITH LUCKY FANS
“With its heart on the can,” Diet Coke unveils its inspirational packaging
Atlanta, February 6, 2012 /PRNewswire/ — “Showing a little heart” never goes out of style. That’s why actress Minka Kelly and iconic fashion designer Diane von Furstenberg are teaming up with Diet Coke and the National Heart, Lung, and Blood Institute’s (NHLBI) The Heart Truth® campaign. The goal: to raise awareness of women’s heart health educational programs. Five lucky Diet Coke fans will join these women for the star-studded Red Dress Collection Fashion Show on February 8, which kicks-off New York Fashion Week.
This year marks the fifth year Diet Coke will play an active role in The Heart Truth®campaign. Diet Coke is taking its efforts online, on packaging and on the runway to call attention to women’s heart health educational programs. Minka Kelly will join Diet Coke and walk the Red Dress runway in a custom Diane von stenberg dress.
Diet Coke fans walked their own virtual runway by using their social networks to “show their hearts” for the cause and entering to win a chance to attend the annual Red Dress Collection Fashion Show. Using the hashtag “#ShowYourHeart,” people shared photos of themselves wearing red via Twitter, Tumblr and Instagram. The entries were judged, and the five best photos were selected. Minka Kelly then judged the five winning photos to choose one grand prize winner, who received a shopping spree with a style expert. All five winners will be attending this week’s event.
“I loved the creativity the winners showed in their photos, and now I can’t wait to show off Ms. von Furstenberg’s creation and raise awareness at the Red Dress Collection Fashion Show,” said Minka Kelly. “Heart health is important for women of every age, and it’s up to each of us to help spread the word to the women we love.”
n addition to the dress Minka Kelly will be wearing in the Fashion Show, Diane von Furstenberg created a limited-edition collection of Diet Coke aluminum bottles featuring her iconic prints. The bottles will be sold in select Diane von Furstenberg stores in New York and on DVF.com during the month of February. Proceeds from the bottle sales will benefit the Foundation for the National Institutes of Health (FNIH), in support of The Heart Truth® and women’s heart health research and educational programs.
The Heart Truth® supporters can also help raise funds for the cause by “donating a tweet.” For each person who re-tweets Diet Coke’s The Heart Truth® post on February 8, Diet Coke will donate $1 to the FNIH, up to $100,000.
Throughout the month of February, Diet Coke drinkers also will be treated to special packaging featuring the now familiar stick figure painting a large, red heart. Additionally, more than six billion packages of Diet Coke will feature The Heart Truth® logo throughout the year.
“For five years, Diet Coke has been a passionate supporter of The Heart Truth® and its efforts to raise awareness about the importance of heart health,” said William White, Brand Director, Diet Coke North America. “While we’ve shared this vital message with millions of people through our partnership with the NHLBI, we’ll reach even more this year with creative online programs, in-store activations and eye-catching packaging.”
Through successful heart health educational programs and with the support of scores of people dedicated to the cause, including Diet Coke fans, awareness of heart disease among women has nearly doubled in the last 12 years. More than half (54 percent) of women recognize that heart disease is the leading cause of death for women in the United States, up from 30 percent in 1997.*
First Lady of Ohio Karen Kasich raises awareness for heart health on the red carpet during the "Show Your Heart" Fashion event held at Ohio State University Wednesday.
Today, Diet Coke rocked the runway with the “Show Your Heart” Fashion Event at The Ohio State University.
“We all know a woman who may be at risk for cardiovascular disease—I lost my own mother to complications from the disease, as well as multiple family members and recently a dear friend,” said Karen Waldbillig Kasich, Ohio First Lady and wife of Governor John Kasich. ”That’s why I’m joining Diet Coke in its continuing commitment to The Heart Truth®—to educate people about the importance of heart health. The fashion show provided a fun way to raise awareness about a health issue that has touched us all.”
shipFirst Lady of Ohio Karen Kasich joined Diet Coke, OSU student leaders and community representatives at the event in support of heart health awareness programs. The fashion show provided a platform for the community to “show their heart” while demonstrating a personal commitment to heart health education.
Models included state officials, student leaders and local health and wellness professionals. Local retailers Ann Taylor, Banana Republic, Francesca’s, Whitehouse Black Market and Anthropologie provided red clothing for the fashion show in honor of American Heart Month. Health information and screenings were also offered to those in participating.
At the conclusion of the show, Diet Coke presented a $5,000 check to the Columbus Black Nurses’ Association in support of community heart health programs.
“At The Coca-Cola Company, our operating philosophy is to Live Positively®and The Heart Truth® campaign very much embodies that idea”, said Diet Coke Leader Ambassador Lisa Field. “We are dedicated to encouraging people of all generations to be active, stay extraordinary and become advocates for heart health education programs.”
