Coca-Cola Light, in collaboration with ARCOmadrid, is organising free guided visits to bring contemporary art closer to visitors. In addition they will present every visitor with an exclusive, limited edition, aluminium bottle designed especially for ARCOmadrid.
Coca-Cola Light launches a special edition aluminum bottle inspired by the International Contemporary Art Fair, ARCO, to be held in Madrid from 15 to 19 February.
This limited edition aluminum bottle will be presented and available during the show, refers to two very representative at ARCO icons: the red circle that indicates when a work has been acquired and the placard descriptive of the work, which includes the title of the work , measures and the technique used.
It is not the first time that the bottle of Coca-Cola Light changes its image. International designers like Karl Lagerfeld, Manolo Blahnik, Roberto Cavalli and Nathalie Ryki have shaped his style in this bottle.
In Spain, and to celebrate the 25th anniversary of Coca-Cola, designers such as Amaya Arzuaga, davidelfin, Devota & Lomba, Duyos, Francis Montesinos, Lydia Delgado, Miriam and Roberto Verino Ocariz left their style and personality the bottles.
This limited edition aluminum bottle will be presented and available during the show, refers to two very representative at ARCO icons: the red circle that indicates when a work has been acquired and the placard descriptive of the work, which includes the title of the work , measures and the technique used.
It is not the first time that the bottle of Coca-Cola Light changes its image. International designers like Karl Lagerfeld, Manolo Blahnik, Roberto Cavalli and Nathalie Ryki have shaped his style in this bottle.
In Spain, and to celebrate the 25th anniversary of Coca-Cola, designers such as Amaya Arzuaga, davidelfin, Devota & Lomba, Duyos, Francis Montesinos, Lydia Delgado, Miriam and Roberto Verino Ocariz left their style and personality the bottles.
New bottle design for Coca-Cola in 2012 ARCOmadrid
The fair Arco, which is held in the city of Madrid in Spain and important international business center that brings together possibly more than 70% of events of interest with the permission of Barcelona which remains an event of global significance and a traditional event in any of its other cities (of Spain), is the most important event of the year for lovers and practitioners of contemporary art.
In this edition, Thousand Rounds has worked for Coca-Cola light to create the most bubbly stand enclosure.
new design of coke
The stand is a scale reproduction of the genuine bottle of Coca-Cola. Its impressive size, 8 feet long, is a lure for visitors and exhibitors at the first opening day made this a meeting space.
Diet Coke has designed an exclusive and limited edition aluminum bottle, that everyone who comes close to visiting the stand can get for free.
ARCOmadrid design
In addition, the stand has a work-participatory puzzle that they want, they can place a piece in order to discover the picture behind the numbers.
This first project Thousand Turns developed in 2012 for the beverage company, is the start of the relationship between the two companies this year.
Definitely a reason to stop by ARCOmadrid 2012 and enjoy this new design of the bottle of Coca-Cola for the occasion.
