Wednesday, March 23, 2016

Coca-Cola Romero Britto Rio Olympic Games Aluminum Bottle Brazil 2016













Rio 2016 Olympic Games sponsor Coca-Cola presents partnership with artist Romero Britto
The Brazilian artist from Pernambuco will be in charge of producing paintings, pins and
a special edition of the Coca-Cola bottle with a Rio 2016 Olympic Games theme

He is also one of Coca-Cola’s nominees to bear the Rio 2016 Olympic Torch
Spreading happiness is the connection between visual artist Romero Britto and Coca-Cola’s for
the Rio 2016 Olympic Games project. Internationally renowned for his vibrant colors and pop
style, Britto is also one of the company’s nominees to bear the Rio 2016 Olympic Torch. He will
be in charge of producing a series of works with the Rio 2016 Olympic Games theme,
beginning with five paintings representing local elements from each of Brazil’s five regions and
a collection of five pins, reproducing parts of these paintings, which together will form the map
of Brazil in a special edition kit. The partnership will also include the launch of a limited edition
Coca-Cola bottle, made of aluminum, which will be sold in Rio de Janeiro to celebrate the
Olympic Torch Relay.

“As a Brazilian it is a wonderful feeling to be nominated as a Rio 2016 Olympic Torchbearer in
my country. It’s a unique opportunity and I want to help promote it and show that art also
spreads happiness through its essence and its colors,” says Romero Britto.

The artist, who was born in the Brazilian state of Pernambuco, will be in São José dos Campos,
at São Paulo state, on Thursday the 29th, to meet students from a school selected among the
participants in the Coca-Cola Schools Festival, a Coca-Cola Brasil event that has already
reached over 700 thousand schoolchildren throughout the whole country.

“Romero Britto is a natural ambassador for Brazil abroad and he charms the world with the
style of his art. The partnership turns him into a storyteller of the Rio 2016 Olympic Games
Coca-Cola story, from capturing elements from the five regions of the country, and also
through the Torch Relay and with our special bottle, until Rio 2016 with the pins,” explains
Xiemar Zarazúa, president of Coca-Cola Brasil.

Saturday, February 27, 2016

Coca-Cola Celebrates The Month of Love Aluminum Bottle Romania 2016






Newly released campaign, “Sarbatoreste luna dragostei cu Coca-Cola”, in which you can purchase the limited edition aluminum bottles, we want to inform you that it can only be found within Romanian borders and in limited stock.

Therefore, the limited edition aluminum bottles can be found nationwide, starting with the 10th of February until the 10th of March, in either Auchan or Carrefour hypermarkets. They can also be found in supermarkets such as Mega Image, but only in those found in Bucharest, starting with the 10th of February or in OMV gas stations beginning with the 1st of March.

The campaign officially ends on the 10th of March.



#TasteTheFeeling of a#heartbeat 💓💓💓 #valentines #day#love


Monday, February 8, 2016

Coca-Cola Olympique de Marseille Aluminum Bottle 2016 France









Coca- Cola, official supplier of the club and Olympique Marseille have designed two 
limited edition collector bottles .Comic colors Olympians , these 2 bottles reward the loyalty of Coca-Cola consumers and the Marseille fans . Indeed, for any purchase of products of The Coca-Cola range or OM products , it will be offered.

In this Christmas season , this is the ideal gift to please your loved ones! You can get it in many sales points in the Marseille region .









Olympique de Marseille is a French association football club based in Marseille.

Founded in 1899, the club play in Ligue 1 and have spent most of their history in the top tier of French football. Marseille have been French champions ten times (nine times in Ligue 1) and have won the Coupe de France a record ten times. In 1993, coach Raymond Goethals led the team to become the first and only French club to win the UEFA Champions League. In 1994, Marseille were relegated because of a bribery scandal, losing their domestic trophy, but not the Champions League title. In 2010, Marseille became French champions again under the stewardship of former club captain Didier Deschamps.

Marseille's home ground is the 67,000-person-capacity Stade Vélodrome located in the southern part of the city, where they have played since 1937.[1] The Stade Vélodrome is renowned for its lively atmosphere. The club has a large fan-base, having regularly averaged the highest all-time attendance in French football. Marseille's average home gate for the 2008–09 season was 52,276, the highest in Ligue 1.[2] The stadium underwent renovation in 2011, going from its previous capacity of 60,031 to 42,000. Following completion in August 2014, the final capacity is 67,000 ahead of France's hosting of UEFA Euro 2016. The club is ranked 16th globally in terms of annual revenue, generating €135.7 million in 2012

Saturday, January 30, 2016

Diet Coke IT’S MINE Brad Goreski Aluminum Bottle USA 2016














Diet Coke fans can get their hands on millions of uniquely designed 12-oz. glass contour bottles starting Feb. 1. The first-of-its-kind IT’S MINE program extends the brand’s “Get A Taste” campaign by celebrating fans’ unwavering love for the great taste of Diet Coke.

Fans can purchase their own Diet Coke IT’S MINE bottle for a limited time at major retailers nationwide. In addition to the 12-oz. glass bottles, select patterns will be available on 7.5-oz. mini-cans, 8.5-oz. aluminum bottles, 12-oz. and 16-oz. cans and 500 mL and 20-oz. PET bottles. No two glass bottles are the same.

“IT’S MINE is about the pursuit of a Diet Coke fan’s ultimate object of desire – Diet Coke,” said Kate Santore, senior manager of integrated marketing communications,Coca-Cola North America. “These bottles make your favorite beverage even more special - every bottle is completely unique, which means a fan can now own a piece of the brand no one else in the world owns.”




Diet Coke leveraged the innovative HP Indigo digital printing technology as part of the design development and bottle production process. First, Diet Coke created 36 base designs inspired by the bubbles, fizz, taste and spirit of Diet Coke. HP’s software then used these designs to auto-generate millions of entirely new graphics.

“HP is reinventing printing with technologies like HP SmartStream Mosaic Software, enabling leading brands like Diet Coke to reinvent traditional packaging into unique pieces of art not once possible,” said Gary Bernier, strategic business and brand development manager, HP.   

Coca-Cola Israel used the technology for a similar Diet Coke promotion in 2014. “Just as we’ve done with Share a Coke and other campaigns that originated outside the U.S., we continue to spot opportunities to import and scale innovative ideas to connect our brands with consumers,” said Saxon Seay, associate brand manager, Diet Coke.

A new IT’S MINE TV spot debuting Feb. 1 dramatizes the lengths fans will go to get their hands on a Diet Coke. The commercial features a well-dressed woman leaping through the air to grab an IT’S MINE Diet Coke bottle. The colorful bottle stands out against a black-and-white backdrop. A second IT’S MINE spot will air in late-February.

IT’S MINE also features interactive Diet Coke social media content including eye-catching Cinemagraphs on Pinterest and Instagram, and interactive, swipe-able GIFs on Twitter. Digital video and in-store, print and out-of-home advertising will showcase several bottle designs.





To kick off the program, Diet Coke is partnering with celebrity stylist, E! “Fashion Police” host and Diet Coke fan Brad Goreski to host a pop-up fashion house experience in New York City at the start of fashion week. Goreski will share his must-haves for the upcoming season and give fans that splash of color they love at micro-styling appointments. Fans can browse the season’s wardrobe picks curated by Goreski before meeting with him one-on-one to complete their look with the ultimate accessory – their very own Diet Coke IT’S MINE bottle.

From Feb. 8 through March 31, fans can share photo of their new look for the season, paired with their Diet Coke IT’S MINE bottle and the hashtag #ITSMINEsweepstakes. The grand prize: $10,000 worth of wardrobe items hand-picked by Goreski and a year’s supply of Diet Coke.

"The launch of the IT’S MINE program is a continued celebration of our fans’ unique, steadfast love for the delicious taste of Diet Coke,” said Rafael Acevedo, group director, Diet Coke, Coca-Cola North America. "Through a robust, integrated national program, we’re inviting fans to choose from millions of unique Diet Coke designs, selecting the one they feel is uniquely their own.”